SEO
- Domain name changes
- Moving from HTTP to HTTPS
- URL structure changes
- CMS migrations (e.g., WordPress to Webflow)
- Full website redesign
- Merging microsites into a single domain
- Switching to mobile-first or responsive design
- Hosting/server changes
- YMYL and non-YMYL content
- High vs. low search volume
- Commercial vs. informational intent
- First open “Google Maps”.
- Type the below Syntax for Google Search Operator: “brandname” “store” OR “dealer” OR “showroom” location:locationname
- Hit Enter
LLMS.TXT Brings New Standard for AI Content Crawling
AI tools are everywhere, but what if there was a simple way to guide them through your website—just like robots.txt does for search engines?
That’s exactly what llms.txt aims to do.
Created by technologist Jeremy Howard, llms.txt is a proposed standard to help large language models (LLMs) like ChatGPT, Claude, and Perplexity crawl, read, and understand websites better.
AI Mode Data Now Appears in Google Search Console
Google’s new AI Mode in Search is now showing up in Search Console. The update rolled out on June 13, 2025, and SEOs are already tracking clicks and impressions.
This is big. For the first time, we can measure how often AI Mode results are being seen—and clicked.
ChatGPT Now Sends Trackable Traffic with UTM Parameters
Heads-up to marketers and SEOs: You’re about to notice a new referrer popping up in your traffic reports utm_source=chatgpt.
OpenAI has quietly updated how outbound links from ChatGPT are tracked. Specifically, links shown under the “More” section in the source panel now contain UTM parameters.
That change could mark a big shift in how ChatGPT-generated traffic appears in GA4 and other analytics platforms.
AI Search Optimization: Strategy and Best Practices for 2025
AI search engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude are reshaping how people find answers online. Unlike traditional search, these tools recommend, summarize, and analyze on your behalf.
In 2025, ranking for AI search isn’t just about keywords—it’s about credibility, structure, and presence across the web.
How to Use Majestic's OpenRobotsTXT to Explore Robots.txt Files
Majestic has launched a powerful new project called OpenRobotsTXT, designed to help webmasters, SEOs, and researchers explore and analyze robots.txt files from across the web.
In this guide, you’ll learn what OpenRobotsTXT is, how it works, and how you can start using it to gain deeper insights into crawler behavior and site indexing rules.
How Google AI Overviews Changed SEO in 2025
In May 2024, Google launched AI Overviews (AIOs) into mainstream search results. A year later, BrightEdge’s data shows that instead of shrinking, search activity is exploding—with major shifts in impressions, click behavior, and what it means to be “visible” in search.
This report unpacks key findings from BrightEdge’s Generative Parser™ to help marketers navigate AI-integrated SERPs in 2025.
How to Write SEO Reports Your CMO Actually Cares About?
If your SEO report still leads with traffic numbers, it’s time to rethink your strategy.
Executives don’t want fluff. They want proof that SEO drives business growth. That means less “keyword rankings” and more “revenue impact.”
This guide shows you how to build SEO reports that win attention—and budget—from CMOs.
How to Write the Best Title Tags in 2025?
Your content might be amazing.
But if your title tag is weak, no one will see it.
The title tag is that blue, clickable headline in search results. It’s the first thing users notice — and often the only thing they click.
A good title tag gets traffic. A bad one gets ignored.
Why Keyword Stuffing Kills Your Rankings in 2025
Once upon a time, you could climb the Google ladder just by repeating the same keyword again and again.
But that was 2005.
In 2025, keyword stuffing doesn’t just look bad—it gets your content buried.
If your pages still feel robotic or overloaded with keywords, Google might already be penalizing you.
How to Use Cloudflare for SEO: The Complete 2025 Guide
If you’re looking to improve your website’s SEO performance, you’ve likely optimized your content, keywords, and backlinks. But what about your website’s infrastructure? In 2025, site speed, security, user experience, and crawlability are more important than ever in SEO—and that’s where Cloudflare comes in.
In this comprehensive guide, you’ll learn how to use Cloudflare for SEO, from basic setup to advanced configurations that enhance search visibility, Core Web Vitals, and AI search performance.
How to Migrate a Website in 2025 Without Losing SEO or AI Visibility
Planning a website migration in 2025? The stakes are higher than ever. You’re not just preserving rankings—you’re protecting your presence in both Google Search and AI-generated answers.
Whether you’re changing domains, switching CMS platforms, or redesigning your site — one misstep can erase years of SEO gains and remove you from Google’s AI Overviews or Bing Copilot.
This step-by-step site migration checklist is built for SEOs, developers, and marketers who want to avoid traffic drops, preserve AI visibility, and maintain SEO equity.
What Is a Site Migration?
A site migration refers to any major change to your site’s structure, domain, platform, or URLs that impacts how it performs in organic and AI-powered search.
Types of migrations include:
Each of these impacts SEO. Your job is to protect both traditional rankings and AI search visibility.
Google Is Rewriting 76% of Title Tags – Here’s What You Should Actually Do
If you’ve spent hours crafting the perfect title tag, only to see something else appear on Google — you’re not alone. A new data study shows that Google rewrote 76% of title tags in Q1 2025. That’s not just a trend. It’s a shift in how Google controls what users see.
This research uncovers how and why Google makes these changes — by industry, by search intent, and by content sensitivity (like health or finance).
Let’s dive in.
📊 What the Study Looked At
The analysis covered 30,000 keywords across:
Google’s AI Mode Goes Public: Here’s What’s New for Searchers
Google has quietly taken a big step forward in its AI journey—AI Mode is now being tested in the wild. For the first time, users don’t have to sign up for Search Labs to experience AI-powered results. If you’re in the U.S. and over 18, you might already see it live.
The company also introduced new features that make search results more visual and useful, including product cards, place listings, and a brand-new history tab that saves your past queries.
🧪 AI Mode Now Testing in the Wild
Google’s Soufi Esmaeilzadeh shared that a small percentage of U.S. users are now seeing the AI Mode tab appear directly in their search experience—without having to opt in through Search Labs.
What Google Really Thinks About JavaScript, Rendering & SEO
Martin Splitt from Google recently shared deep insights that help developers and SEOs make smarter decisions when building modern websites. His discussion clarified how Google’s systems handle JavaScript, structured data, and the ongoing debate between server-side and client-side rendering.
🤖 How Google Reads JavaScript Today
In a recent talk with Kenichi Suzuki of Faber Company Inc., Splitt explained how Google’s AI systems, including Gemini, process JavaScript. Both Gemini and Googlebot use the same Web Rendering Service (WRS) to understand websites.
“Gemini also renders… It’s basically like we have a service Googlebot uses, and Gemini uses the service as well,” he explained.
This makes Google’s AI-based tools better at understanding JavaScript-heavy sites compared to other crawlers.
Google Drops Organic Result wrt Local Listings
In January 2025, it seems like Google Search has brought a new update. Many call it “January 2025 Local Search Update”.
So, what is this January 2025 Local Search Update all about?
Well, with this update, Google Search has empowered Google Business Profile listings over the website’s organic search results.
For example, say you have a Google Business Profile listing and in that listing’s website field you have added your website’s URL.
Now earlier, both of your website’s URL and Google Business Profile listing were ranking but now Google Search will only rank the GBP listing.
So, if you are doing Local SEO (on website) and GBP optimization for your brand at the same, then it may happen that your organic traffic might degrade for the Local keywords.
The best way to resolve this issue is simply by changing the GBP profile’s URL to a different one if it is the same as the organic search result.
Google Removes Breadcrumbs from Mobile Search Result
To improve the user’s experience on Mobile Devices, Google removes breadcrumbs for Search Result.
Now, users on mobile devices will only see the domain name for the search result alongwith Title, Description, and other elements.
Breadcrumbs was introduced to improve the user experience because it helps in navigating the website. However, the screen size limitation of mobile devices truncates the breadcrumbs. That’s why Google decides to depreciate this feature from mobile devices.
However, breadcrumbs will remain present in Google Search for Desktop devices. And, there is no need to change the implementation strategy of breadcrumbs on the website.
This new change has been added to all the regions where Google Search is available.
How to Identify Number of Google Maps Listings a Brand have in a Particular Location?
While doing Local SEO for a brand, sometimes you may need to know, “How many Google Maps Listing the brand has in a particular location?”.
Well, this is understandable, because the more a brand has Google Maps Lisiting, the more number of its listing has chances to rank highers in Google Search for different queries.
So, without a further ado, here is a trick to find out the same. Actually, we will use the Google Search Operators to do this easily.
Note: Keyword Marked in italics are variables and you can change it as per your need.
Does URL Always need to be in Lowercase in SEO?
While doing SEO for a website, many of us questions that “Does URL always need to be in Lowercase?”
Well, in a recent Bluesky post, John Muller clarified that, URLs doesn’t always need to be in Lowecase.
Instead the URL should be uniform in Nature. Means, if your website is consitently using lowercase URLs then you should use the Lowercase URLs and vice versa.
John Muller also clarified that, one should also check the case sensitivity of URLs present in the structured data for taking better decision in creating the URL structure.
Also, one should take consideration of Kebab Case as well.
Link Parity Affects Crawl Budget
Google has updated one of its Search Central Documentation which is related to Crawl Budget.
In the new documentation, Google says that if their exist link parity between the desktop and mobile version of a webpage, then it will affect the crawl budget of a website.
Do note that, back in September 2020, Google rolled out mobile fist indexing which means Google predominantly uses the mobile version of a webpage for indexing and ranking.
Now, empowering the mobile indexing further, Google says “If your website uses seperate HTML for mobile and desktop versions then provide the same set of link on the mobile version and ensure that all these links are included in the sitemap for better discovery”.
Which means their shouldn’t be link parity between the desktop and mobile version of a webpage.
Google Search Removes Support for Sitelinks Search Box
Starting November 21, 2024, Google Search is going to remove support for Sitelinks Search Box.
Google Search introduced this feature ten years back but now have noticed that its usage has been dropped, hence decided to remove this feature.
This new change has been rolled out globally for all the countries and languages and will not affect rankings of other sitelinks visual elements.
One Google Search stops showing Sitelinks Search Box, it will also be removed from the Google Search Console reports.
Now, while Sitelinks Search Box has been removed from the Google Search and it’s report from Google Search Console, you can still keep its structured data because it works in accordance with website structured data.