SEO
- Google launched Merchant Center for Agencies for multi-client work.
- It gives a single view across all client accounts and users.
- Four core areas: All client accounts, Agency overview, Diagnostics, Optimizations.
- You can star up to five priority accounts for quick access.
- A new “click potential” metric helps you rank fixes by impact.
- Agencies can request access via Google’s help form.
- Google is testing a “Schedule this post” option in GBP.
- The toggle appears in the Post composer for some profiles.
- You can choose a date and time before you publish.
- The test is limited and may change or roll back.
- You can still post manually or use third-party tools.
- Posts show on Search and Maps when they go live.
- Online communities like Reddit and Quora now dominate search visibility and influence purchase decisions more than ever.
- Building authority, not visibility, is the new key to consumer trust and brand longevity.
- Reddit users are among the most skeptical online audiences — but when brands earn their trust, the SEO payoff is long-lasting.
- Quora rewards depth, expertise, and consistency, turning answers into evergreen search assets.
- Authority in online communities amplifies E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and strengthens SEO equity across platforms.
- Google now upweights content that demonstrates expertise, originality, and human insight while downranking repetitive or low-value output.
- The definition of spam has expanded to include content that lacks a creator’s unique perspective.
- AI Overviews prefer “richer and deeper” content that people actually engage with — not surface-level summaries.
- AI-generated content is not automatically spam, but quality, intent, and usefulness remain the core ranking factors.
- User behavior and engagement patterns actively shape what Google shows, influencing the evolution of search rankings.
- Google is now sending AI Mode notifications on Android devices.
- Tapping them opens AI Mode directly, bypassing regular search results.
- SEO experts believe Google is using this to increase AI Mode adoption.
- Every tap likely counts as a “new query”, boosting engagement metrics.
- The move signals Google’s deeper push toward AI-first search behavior.
- Domain name changes
- Moving from HTTP to HTTPS
- URL structure changes
- CMS migrations (e.g., WordPress to Webflow)
- Full website redesign
- Merging microsites into a single domain
- Switching to mobile-first or responsive design
- Hosting/server changes
- YMYL and non-YMYL content
- High vs. low search volume
- Commercial vs. informational intent
Merchant Center for Agencies: What’s New And How-To Guide
Key Takeaways
Google Business Profile Adds Scheduled Posts Publishing
Key Takeaways
Why Building Communities on Reddit and Quora Important?
Key Takeaways
How Google’s AI Overviews Decide What Gets Clicked: Lessons for Content Creators in 2025
Key Takeaways
Google Pushes AI Mode Through Mobile Notifications
Key Takeaways
SEO professionals are noticing something new — Google is sending push notifications that lead users straight into AI Mode.
Screenshots shared by experts like Glenn Gabe, Sachin Patel, and Anthony Higman show mobile notifications with the AI Mode icon, redirecting users to AI-generated answers instead of traditional results.
The Referral Patterns in Newly Introduced AI Mode in Google Search
Google’s AI Mode might be the future of search, but early signs show it works very differently from what we’re used to. Thanks to new data from SimilarWeb and iPullRank, we now have our first glimpse into how users behave when exploring AI-powered search.
Between May 20 and June 19, over 100,000 AI Mode users were tracked across multiple metrics.
LLMS.TXT Brings New Standard for AI Content Crawling
AI tools are everywhere, but what if there was a simple way to guide them through your website—just like robots.txt does for search engines?
That’s exactly what llms.txt aims to do.
Created by technologist Jeremy Howard, llms.txt is a proposed standard to help large language models (LLMs) like ChatGPT, Claude, and Perplexity crawl, read, and understand websites better.
AI Mode Data Now Appears in Google Search Console
Google’s new AI Mode in Search is now showing up in Search Console. The update rolled out on June 13, 2025, and SEOs are already tracking clicks and impressions.
This is big. For the first time, we can measure how often AI Mode results are being seen—and clicked.
ChatGPT Now Sends Trackable Traffic with UTM Parameters
Heads-up to marketers and SEOs: You’re about to notice a new referrer popping up in your traffic reports utm_source=chatgpt.
OpenAI has quietly updated how outbound links from ChatGPT are tracked. Specifically, links shown under the “More” section in the source panel now contain UTM parameters.
That change could mark a big shift in how ChatGPT-generated traffic appears in GA4 and other analytics platforms.
AI Search Optimization: Strategy and Best Practices for 2025
AI search engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude are reshaping how people find answers online. Unlike traditional search, these tools recommend, summarize, and analyze on your behalf.
In 2025, ranking for AI search isn’t just about keywords—it’s about credibility, structure, and presence across the web.
How to Use Majestic's OpenRobotsTXT to Explore Robots.txt Files
Majestic has launched a powerful new project called OpenRobotsTXT, designed to help webmasters, SEOs, and researchers explore and analyze robots.txt files from across the web.
In this guide, you’ll learn what OpenRobotsTXT is, how it works, and how you can start using it to gain deeper insights into crawler behavior and site indexing rules.
How Google AI Overviews Changed SEO in 2025
In May 2024, Google launched AI Overviews (AIOs) into mainstream search results. A year later, BrightEdge’s data shows that instead of shrinking, search activity is exploding—with major shifts in impressions, click behavior, and what it means to be “visible” in search.
This report unpacks key findings from BrightEdge’s Generative Parser™ to help marketers navigate AI-integrated SERPs in 2025.
How to Write SEO Reports Your CMO Actually Cares About?
If your SEO report still leads with traffic numbers, it’s time to rethink your strategy.
Executives don’t want fluff. They want proof that SEO drives business growth. That means less “keyword rankings” and more “revenue impact.”
This guide shows you how to build SEO reports that win attention—and budget—from CMOs.
How to Write the Best Title Tags in 2025?
Your content might be amazing.
But if your title tag is weak, no one will see it.
The title tag is that blue, clickable headline in search results. It’s the first thing users notice — and often the only thing they click.
A good title tag gets traffic. A bad one gets ignored.
Why Keyword Stuffing Kills Your Rankings in 2025
Once upon a time, you could climb the Google ladder just by repeating the same keyword again and again.
But that was 2005.
In 2025, keyword stuffing doesn’t just look bad—it gets your content buried.
If your pages still feel robotic or overloaded with keywords, Google might already be penalizing you.
How to Use Cloudflare for SEO: The Complete 2025 Guide
If you’re looking to improve your website’s SEO performance, you’ve likely optimized your content, keywords, and backlinks. But what about your website’s infrastructure? In 2025, site speed, security, user experience, and crawlability are more important than ever in SEO—and that’s where Cloudflare comes in.
In this comprehensive guide, you’ll learn how to use Cloudflare for SEO, from basic setup to advanced configurations that enhance search visibility, Core Web Vitals, and AI search performance.
How to Migrate a Website in 2025 Without Losing SEO or AI Visibility
Planning a website migration in 2025? The stakes are higher than ever. You’re not just preserving rankings—you’re protecting your presence in both Google Search and AI-generated answers.
Whether you’re changing domains, switching CMS platforms, or redesigning your site — one misstep can erase years of SEO gains and remove you from Google’s AI Overviews or Bing Copilot.
This step-by-step site migration checklist is built for SEOs, developers, and marketers who want to avoid traffic drops, preserve AI visibility, and maintain SEO equity.
What Is a Site Migration?
A site migration refers to any major change to your site’s structure, domain, platform, or URLs that impacts how it performs in organic and AI-powered search.
Types of migrations include:
Each of these impacts SEO. Your job is to protect both traditional rankings and AI search visibility.
Google Is Rewriting 76% of Title Tags – Here’s What You Should Actually Do
If you’ve spent hours crafting the perfect title tag, only to see something else appear on Google — you’re not alone. A new data study shows that Google rewrote 76% of title tags in Q1 2025. That’s not just a trend. It’s a shift in how Google controls what users see.
This research uncovers how and why Google makes these changes — by industry, by search intent, and by content sensitivity (like health or finance).
Let’s dive in.
📊 What the Study Looked At
The analysis covered 30,000 keywords across:
Google’s AI Mode Goes Public: Here’s What’s New for Searchers
Google has quietly taken a big step forward in its AI journey—AI Mode is now being tested in the wild. For the first time, users don’t have to sign up for Search Labs to experience AI-powered results. If you’re in the U.S. and over 18, you might already see it live.
The company also introduced new features that make search results more visual and useful, including product cards, place listings, and a brand-new history tab that saves your past queries.
🧪 AI Mode Now Testing in the Wild
Google’s Soufi Esmaeilzadeh shared that a small percentage of U.S. users are now seeing the AI Mode tab appear directly in their search experience—without having to opt in through Search Labs.
What Google Really Thinks About JavaScript, Rendering & SEO
Martin Splitt from Google recently shared deep insights that help developers and SEOs make smarter decisions when building modern websites. His discussion clarified how Google’s systems handle JavaScript, structured data, and the ongoing debate between server-side and client-side rendering.
🤖 How Google Reads JavaScript Today
In a recent talk with Kenichi Suzuki of Faber Company Inc., Splitt explained how Google’s AI systems, including Gemini, process JavaScript. Both Gemini and Googlebot use the same Web Rendering Service (WRS) to understand websites.
“Gemini also renders… It’s basically like we have a service Googlebot uses, and Gemini uses the service as well,” he explained.
This makes Google’s AI-based tools better at understanding JavaScript-heavy sites compared to other crawlers.