Does URL Always need to be in Lowercase in SEO?
While doing SEO for a website, many of us questions that “Does URL always need to be in Lowercase?”
Well, in a recent Bluesky post, John Muller clarified that, URLs doesn’t always need to be in Lowecase.
Instead the URL should be uniform in Nature. Means, if your website is consitently using lowercase URLs then you should use the Lowercase URLs and vice versa.
John Muller also clarified that, one should also check the case sensitivity of URLs present in the structured data for taking better decision in creating the URL structure.
Also, one should take consideration of Kebab Case as well.