SEO
- Domain name changes
- Moving from HTTP to HTTPS
- URL structure changes
- CMS migrations (e.g., WordPress to Webflow)
- Full website redesign
- Merging microsites into a single domain
- Switching to mobile-first or responsive design
- Hosting/server changes
- YMYL and non-YMYL content
- High vs. low search volume
- Commercial vs. informational intent
- First open “Google Maps”.
- Type the below Syntax for Google Search Operator: “brandname” “store” OR “dealer” OR “showroom” location:locationname
- Hit Enter
-
Rendering with Javascript: To enable this option visit Configuration > Spider > Rendering > Javascript. Do note that Javascript crawling is slower in comparison to the text rendering.
-
Crawled Linked Sitemap: To enable this option visit Configuration > Crawl Configuration > Crawled Linked XML Sitemap.
-
Auto Discover XML Sitemap via robots.txt: You can find this option at Configuration > Crawl Configuration. Enabling this option will automatically fetch the website’s sitemap URL from the website’s robots.txt file.
-
Crawl these Sitemaps: This option enables you to feed the website’s sitemap manually. This option is also located at Configuration > Crawl Configuration.
-
Crawl and Store Javascript Resource Links: While crawling a Javascript based website in Screaming Frog, make sure to enable options to crawl and store Javascript resource links. You can find this option in Configuration > Crawl Configuration.
-
User Agent: You can also change the Screaming Frog’s crawling user agent to Google Bot Smartphone via Configuration > User Agent.
-
Speed: Now, as I said crawling of a Javascript based website is comparitively slower, but if you can increase the crawl speed by tweaking this option. All you need to do is visit the Configuration > Speed and there you can increase the number of maximum threads and maximum URLs.
- No-Index: It is a directive that must be obeyed by the Google.
- Canonical: It is an attribute that modifies the HTML element with additional information. It is a strong signal that can’t be ignored but the crawler may ignore it (and that’s why we may sometimes get the duplicate content indexing issue in GSC).
-
Request for Removal Tool: If you are the owner of the website.
-
Refresh Outdated Content: If you are not the owner of the website.
How to Use Cloudflare for SEO: The Complete 2025 Guide
If you’re looking to improve your website’s SEO performance, you’ve likely optimized your content, keywords, and backlinks. But what about your website’s infrastructure? In 2025, site speed, security, user experience, and crawlability are more important than ever in SEO—and that’s where Cloudflare comes in.
In this comprehensive guide, you’ll learn how to use Cloudflare for SEO, from basic setup to advanced configurations that enhance search visibility, Core Web Vitals, and AI search performance.
How to Migrate a Website in 2025 Without Losing SEO or AI Visibility
Planning a website migration in 2025? The stakes are higher than ever. You’re not just preserving rankings—you’re protecting your presence in both Google Search and AI-generated answers.
Whether you’re changing domains, switching CMS platforms, or redesigning your site — one misstep can erase years of SEO gains and remove you from Google’s AI Overviews or Bing Copilot.
This step-by-step site migration checklist is built for SEOs, developers, and marketers who want to avoid traffic drops, preserve AI visibility, and maintain SEO equity.
What Is a Site Migration?
A site migration refers to any major change to your site’s structure, domain, platform, or URLs that impacts how it performs in organic and AI-powered search.
Types of migrations include:
Each of these impacts SEO. Your job is to protect both traditional rankings and AI search visibility.
Google Is Rewriting 76% of Title Tags – Here’s What You Should Actually Do
If you’ve spent hours crafting the perfect title tag, only to see something else appear on Google — you’re not alone. A new data study shows that Google rewrote 76% of title tags in Q1 2025. That’s not just a trend. It’s a shift in how Google controls what users see.
This research uncovers how and why Google makes these changes — by industry, by search intent, and by content sensitivity (like health or finance).
Let’s dive in.
📊 What the Study Looked At
The analysis covered 30,000 keywords across:
Google’s AI Mode Goes Public: Here’s What’s New for Searchers
Google has quietly taken a big step forward in its AI journey—AI Mode is now being tested in the wild. For the first time, users don’t have to sign up for Search Labs to experience AI-powered results. If you’re in the U.S. and over 18, you might already see it live.
The company also introduced new features that make search results more visual and useful, including product cards, place listings, and a brand-new history tab that saves your past queries.
🧪 AI Mode Now Testing in the Wild
Google’s Soufi Esmaeilzadeh shared that a small percentage of U.S. users are now seeing the AI Mode tab appear directly in their search experience—without having to opt in through Search Labs.
What Google Really Thinks About JavaScript, Rendering & SEO
Martin Splitt from Google recently shared deep insights that help developers and SEOs make smarter decisions when building modern websites. His discussion clarified how Google’s systems handle JavaScript, structured data, and the ongoing debate between server-side and client-side rendering.
🤖 How Google Reads JavaScript Today
In a recent talk with Kenichi Suzuki of Faber Company Inc., Splitt explained how Google’s AI systems, including Gemini, process JavaScript. Both Gemini and Googlebot use the same Web Rendering Service (WRS) to understand websites.
“Gemini also renders… It’s basically like we have a service Googlebot uses, and Gemini uses the service as well,” he explained.
This makes Google’s AI-based tools better at understanding JavaScript-heavy sites compared to other crawlers.
Google Drops Organic Result wrt Local Listings
In January 2025, it seems like Google Search has brought a new update. Many call it “January 2025 Local Search Update”.
So, what is this January 2025 Local Search Update all about?
Well, with this update, Google Search has empowered Google Business Profile listings over the website’s organic search results.
For example, say you have a Google Business Profile listing and in that listing’s website field you have added your website’s URL.
Now earlier, both of your website’s URL and Google Business Profile listing were ranking but now Google Search will only rank the GBP listing.
So, if you are doing Local SEO (on website) and GBP optimization for your brand at the same, then it may happen that your organic traffic might degrade for the Local keywords.
The best way to resolve this issue is simply by changing the GBP profile’s URL to a different one if it is the same as the organic search result.
Google Removes Breadcrumbs from Mobile Search Result
To improve the user’s experience on Mobile Devices, Google removes breadcrumbs for Search Result.
Now, users on mobile devices will only see the domain name for the search result alongwith Title, Description, and other elements.
Breadcrumbs was introduced to improve the user experience because it helps in navigating the website. However, the screen size limitation of mobile devices truncates the breadcrumbs. That’s why Google decides to depreciate this feature from mobile devices.
However, breadcrumbs will remain present in Google Search for Desktop devices. And, there is no need to change the implementation strategy of breadcrumbs on the website.
This new change has been added to all the regions where Google Search is available.
How to Identify Number of Google Maps Listings a Brand have in a Particular Location?
While doing Local SEO for a brand, sometimes you may need to know, “How many Google Maps Listing the brand has in a particular location?”.
Well, this is understandable, because the more a brand has Google Maps Lisiting, the more number of its listing has chances to rank highers in Google Search for different queries.
So, without a further ado, here is a trick to find out the same. Actually, we will use the Google Search Operators to do this easily.
Note: Keyword Marked in italics are variables and you can change it as per your need.
Does URL Always need to be in Lowercase in SEO?
While doing SEO for a website, many of us questions that “Does URL always need to be in Lowercase?”
Well, in a recent Bluesky post, John Muller clarified that, URLs doesn’t always need to be in Lowecase.
Instead the URL should be uniform in Nature. Means, if your website is consitently using lowercase URLs then you should use the Lowercase URLs and vice versa.
John Muller also clarified that, one should also check the case sensitivity of URLs present in the structured data for taking better decision in creating the URL structure.
Also, one should take consideration of Kebab Case as well.
Link Parity Affects Crawl Budget
Google has updated one of its Search Central Documentation which is related to Crawl Budget.
In the new documentation, Google says that if their exist link parity between the desktop and mobile version of a webpage, then it will affect the crawl budget of a website.
Do note that, back in September 2020, Google rolled out mobile fist indexing which means Google predominantly uses the mobile version of a webpage for indexing and ranking.
Now, empowering the mobile indexing further, Google says “If your website uses seperate HTML for mobile and desktop versions then provide the same set of link on the mobile version and ensure that all these links are included in the sitemap for better discovery”.
Which means their shouldn’t be link parity between the desktop and mobile version of a webpage.
Google Search Removes Support for Sitelinks Search Box
Starting November 21, 2024, Google Search is going to remove support for Sitelinks Search Box.
Google Search introduced this feature ten years back but now have noticed that its usage has been dropped, hence decided to remove this feature.
This new change has been rolled out globally for all the countries and languages and will not affect rankings of other sitelinks visual elements.
One Google Search stops showing Sitelinks Search Box, it will also be removed from the Google Search Console reports.
Now, while Sitelinks Search Box has been removed from the Google Search and it’s report from Google Search Console, you can still keep its structured data because it works in accordance with website structured data.
How to Efficiently Crawl a Next.js Website in Screaming Frog?
While doing SEO of a website built on Next.js (or any other Javascript technology), its important to crawl the website efficiently in Screaming Frog. But, Javascript websites are a little bit complicated in comparision to the websites built on other technologies like PHP, HTML and so on.
Below I have shared a few configurations that you can use to efficiently crawl a next.js website in Screaming Frog.
Note: You can use the below configurations for any other Javascript websites as well.
If I forgot to mention any configuration, please let me know in the comments down below.
GSC Performance Report Filter is now Sticky
GSC Performance Report Filter is now Sticky, which means now the filters will stick to the last setting where you left off.
In GSC, now there will be a reset filter button, clicking on which will reset all the filters applied.
Infact, if you have the set the filters for search performance, discover performance, or news performance (in the performance report), the filters will remain be there unless and until you reset it.
In SEO, GSC Performance Report filter plays an important role as it helps to narrow down the result we actually want.
And now, the filters become sticky, finding the results with the filters you applied earlier will never become that easy.
What will happen if we use both the Canonical and No-Index Tag on a Webpage?
Have you ever questioned “What will happen if we use both the Canonical and No-Index tag on the webpage?”.
To understand this, let me explain the two things:
Spam Score in SEO: What it is and Should You Consider it?
Spam Score is a metric created by different third party SEO softwares that explains how many spam websites are referring to a particular website.
However, spam score isn’t any official metric referred by Google (confirmed by John Muller in a reddit post) for improved ranking and you can safely ignore them.
What is Canonical Tag in SEO?
When we create a website, it may happens that two or more pages have the same structure, content and their is slight difference. So in such cases, when search engines crawl the website and find these pages, it flags them as duplicate content which ultimately hampers the website traffic. Hence, to make certain that this issue won’t happen, there is a meta tag called canonical tag, you can define in the page code that basically tells the search engine that the URL present in the canonical tag is the original URL and the search engine should consider indexing the canonical URL instead of the current page URL in which the search engine crawler is present.
Do we loose the Google Search Console Data after Domain Expiration?
Have you ever qurious to know that “What happens to the Google Search Console Data after domain expires?”.
Well, the data will remain present in the Search Console and the new domain owner can claim the data after domain verification.
So, the GSC data transfers from one owner to another.
How to Remove Unwanted Content from Google Search?
You can add no-index meta tag on the webpage but it takes a maximum of 6 months for the webpage to disappear from SERP.
However, there are two more alternative ways mentioned below:
Keyword Difficulty
Keyword difficulty is a metric that shows How difficult the keyword is to rank on the search engine result page.
While keyword difficulty is not an official Google’s metric, many SEO softwares provide this metric by analyzing the number of pages created for a particular keyword w.r.t to the webpages authority.