Search Engine
- Google AI Mode checkout is coming. People can buy from some product listings without leaving Google.
- A new standard powers it. The Universal Commerce Protocol (UCP) aims to make “AI buying” work across many stores.
- Business Agent adds brand chat in Search. Shoppers can ask product questions and get answers from a brand-style assistant.
- Ads are changing too. Direct Offers can show special discounts inside AI Mode.
- Your product data matters more than ever. Google Merchant Center feeds and new attributes may decide who gets shown.
- AI search traffic is at risk. A big forecast says traffic may drop 25% by 2026.
- “Zero-click searches” are rising. People get answers without visiting your site.
- Email marketing is owned. You control the list, not an algorithm.
- You still need SEO. But your goal shifts from “clicks” to “trust + return visits.”
- Start simple. A welcome series + one good newsletter can change results fast.
- Adobe plans to buy Semrush in a $1.9 billion all-cash deal.
- The offer is $12 per share, a big premium on Semrush’s last price.
- Semrush will join Adobe’s Digital Experience and Adobe Experience Cloud tools.
- The deal is expected to close in the first half of 2026, after approvals.
- Marketers can expect tighter links between SEO data, AI search results, and customer journeys.
- The Google Search Console (GSC) Crawl Stats report is missing a full day of data — specifically October 14, 2025.
- The data gap appears across all profiles in GSC, pointing to a Google-side issue, not a site-specific problem.
- This glitch is not new: similar one-day data drops occurred in May 2022, February 2022, and November 2021.
- The issue appears to be a reporting error, not a crawl / indexing problem — so no immediate SEO panic needed.
- Site owners should document the anomaly, avoid drawing conclusions from the temporary gap, and monitor for data restoration.
- Screaming Frog SEO Spider 23.0 (“Rush Hour”) introduces major improvements including updated Lighthouse/PageSpeed Insights audits, new Ahrefs API v3 integration, crawl retention settings, semantic embedding rules, and better link visualizations.
- The update modernizes data integrations, enhances automation, and simplifies large-scale site management.
- This guide explains how to use each new feature, why it matters, and best practices for teams to maximize the new release.
- Google has added AI Mode directly to the Chrome address bar (omnibox).
- Users can now ask long, complex questions right from the omnibox.
- AI Mode also lets you analyze and ask questions about entire webpages.
- Contextual suggestions and AI Overviews are available while browsing.
- Google calls AI Mode the future of Search, expanding globally soon.
&hl=for language&gl=for country- YMYL and non-YMYL content
- High vs. low search volume
- Commercial vs. informational intent
Google AI Mode Checkout + Business Agent: Click-Free Sales
Key Takeaways
AI Search May Cut Traffic 25%: Email Is Your Backup Plan
Key Takeaways
Adobe’s $1.9B Semrush Acquisition and the Future of SEO
Key Takeaways
Google Search Console’s Crawl Stats Report Missing a Day of Data (Oct 14, 2025)
Key Takeaways
How to Get the Most from the Screaming Frog SEO Spider 23.0 Update
Key Takeaways
Bing Supporting Data NoSnippet HTML Attribute
On October 15, Bing published a blog post revealing the support of “Data No-Snippet” HTML attribute in Bing Search Engine.
It means webmasters can now hide a particular section in HTML to appear in Bing Search or any other AI engines supported by Bing.
Google AI Mode Now Integrated into Chrome Browser
Key Takeaways
The Evolution of Command Based Queries
After the introduction of Generative Engines, we are seeing a new type of query evoluting, which we call “Command Based Query”.
Seeing the rising demand of command based queries we see that legacy search engines have also modified their features. It doesn’t matter, whether it is AI Overviews, AI Mode or Copilot.
You Can Now Choose Your Preferred Sources for Google Top Stories
How to Win in Google Discover: Top SEO Strategies Backed by 200M Articles
Google Discover has quietly become one of the biggest traffic machines on the internet. For many news websites, it now outpaces even traditional Google Search—and the man who’s been decoding it since the beginning is John Shehata, the founder of NewzDash and GD Dash.
In a recent presentation, he broke down how Discover really works and how you can position your content to ride the algorithmic wave.
The Referral Patterns in Newly Introduced AI Mode in Google Search
Google’s AI Mode might be the future of search, but early signs show it works very differently from what we’re used to. Thanks to new data from SimilarWeb and iPullRank, we now have our first glimpse into how users behave when exploring AI-powered search.
Between May 20 and June 19, over 100,000 AI Mode users were tracked across multiple metrics.
Google Introduces Ads in AI Overviews: What It Means for Marketers
Google is now placing ads inside its AI Overviews. Earlier, these ads showed only on mobile. But starting now, desktop users in the U.S. will also see ads directly within AI summaries on Google Search.
This is a big change for marketers using Google Ads. If you run Search, Shopping, or Performance Max campaigns, your ads may now show up in these new spots.
Sergey Brin: AI Can Now Analyze 1,000 Search Results to Deliver Smarter Answers
Google co-founder Sergey Brin recently shared how AI is changing the way we search online. Instead of just showing you links, AI now reads and understands hundreds—even thousands—of search results, and gives you the insights directly.
That’s a game-changer.
How Google Maps Uses User-Generated Content to Build a Safer, Smarter World
Google Maps isn’t just a navigation tool—it’s a dynamic, user-driven platform that reflects the real world in near real-time. Behind every review, photo, and edit is a person contributing to a map that informs billions of decisions daily.
Google’s latest Content Trust & Safety Report gives us a rare look into how much user-generated content fuels Maps, and how the platform maintains quality and safety at scale.
Inside Google’s Ranking Systems: What a DOJ Deposition Just Revealed
A recently published deposition from a Google engineer has given the SEO community something rare: an official glimpse into the inner workings of how Google ranks pages. While heavily redacted, the document—shared as part of the ongoing DOJ antitrust case—outlines several important components of Google’s ranking system, including hand-crafted signals, static page quality scores, and a Chrome-based popularity metric.
This article breaks down what we learned and what it means for marketers and SEOs today.
Google’s Hidden Click Signal: DOJ Docs Reveal Ranking Bias Adjustments
New court documents from the DOJ v. Google antitrust case have revealed a rarely discussed truth about Google’s search rankings: clicks matter, but they’re not treated equally.
Google has long collected data on how often a result is shown versus how often it’s clicked—a signal known internally as Impressions-to-Clicks Ratio. But now we know they also created bias correction mechanisms to avoid overvaluing links just because they were higher up on the page.
Google Is Rebuilding Search From Scratch With LLMs at the Core
In a quiet yet groundbreaking revelation, a DOJ court document has confirmed what many AI observers have speculated: Google is completely rethinking its search stack from the ground up, placing large language models (LLMs) at the center of its future.
Rather than retrofitting AI into its legacy search system, Google is asking a much deeper question: What does search look like when AI isn’t just a layer—but the architecture?
Google Clarifies: All AI Overview Links Share One Position In Search Console
When your site appears in Google’s AI Overview, do you rank higher? That depends on how you define “position.”
Google has now confirmed something the SEO world has long debated — every link inside an AI Overview shares the same ranking position in Search Console.
How to Change Google Search Country and Language Using URL Parameters ?
Want to see what Google Search results look like in another country or language — without changing your settings or using a VPN?
You can do it with a quick URL tweak.
Instead of opening advanced settings each time, just add two simple parameters to the end of your Google Search URL:
This method is quick, browser-friendly, and often used by Google’s own John Mueller.
Here’s how to do it.
Google Is Rewriting 76% of Title Tags – Here’s What You Should Actually Do
If you’ve spent hours crafting the perfect title tag, only to see something else appear on Google — you’re not alone. A new data study shows that Google rewrote 76% of title tags in Q1 2025. That’s not just a trend. It’s a shift in how Google controls what users see.
This research uncovers how and why Google makes these changes — by industry, by search intent, and by content sensitivity (like health or finance).
Let’s dive in.
📊 What the Study Looked At
The analysis covered 30,000 keywords across: