Google’s new AI Mode in Search is now showing up in Search Console. The update rolled out on June 13, 2025, and SEOs are already tracking clicks and impressions.

This is big. For the first time, we can measure how often AI Mode results are being seen—and clicked.

What Is AI Mode?

AI Mode is a new tab in Google Search. It gives deeper answers powered by AI. Think of it as an expanded version of AI Overviews.

Google launched it to U.S. users in June 2025. Now, the data is showing in Google Search Console (GSC).

Rollout Timeline

Here are the key dates:

  • March 7, 2025 – AI Mode starts in Labs
  • May 20, 2025 – Google announces public rollout
  • June 13, 2025 – First AI Mode results appear outside Labs
  • June 16, 2025 – GSC documentation updates to include AI Mode tracking

If you’re seeing AI Mode traffic, it likely started around June 13. The data became official a few days later.

How AI Mode Is Tracked in GSC

Google added new notes to its tracking docs. Here’s how it works:

  • Clicks and Impressions: Count only when visible and clicked
  • Surface: Grouped under “Web” in GSC reports
  • Position: Top visible AI block = Position 1
    • All visible links in that block share position 1
    • Links shown further down are ordered normally
    • Units like maps or products come after

The way positions are assigned may feel different, but it’s consistent with how Google handles other features.

The Live Experiment

To test tracking, an SEO expert ran an experiment:

  • A test link was shared on Twitter and LinkedIn
  • Hundreds of SEOs searched the same query in AI Mode
  • Together, the posts earned 20,000+ impressions

The Result

  • Clicks: 1
  • Impressions: 13
  • Average position: 1.1

Why so low?

  • Many clicks came from outside the U.S.
  • Labs users weren’t counted
  • VPN and incognito users were filtered out

Even with those limits, the test proved that AI Mode clicks are trackable in GSC.

Also worth noting: GSC did not show any data until after June 16, even though traffic likely began earlier.

What This Means for SEOs

Yes, AI Mode is live—and measurable. But tracking it won’t be easy.

Here’s why:

  • It blends into “Web” traffic in GSC
  • Positions work differently than in classic SERPs
  • Filtering AI Mode impressions isn’t simple (yet)

Still, there’s a clear opportunity.

Key Takeaways

  • AI Mode results now appear in GSC
  • Tracking began around June 13, 2025
  • Clicks and impressions work like other features
  • Position is based on visibility and block order
  • Filtering AI Mode data may be a challenge

Final Thoughts

AI Mode is here to stay. Google will test more AI features in the months ahead. Some will be added to Overviews. Others may go even deeper.

If you’re in SEO, this is your chance to learn how AI answers drive exposure—even if they don’t drive clicks.

Watch your GSC. Watch your positions. The AI shift is live.