Search GPT is an AI Powered search engine that is equipped with the power of traditional search engines but has conversational abilities with Large Language Models.

Search GPT works on Retrieval Augmented Generation (RAG) which is used by Perplexity and Google AI Overviews as well.

Retrieval Augmented Generation works by integrating information from a database into the LLM response (for enhanced accuracy).

Search GPT Features

  1. Concise: Search GPT gives you the exact answer with respect to the query asked.
  2. Trustworthy: Beside giving you the exact answer, it adds the source link with the respective information for trustworthiness of information.
  3. Conversational: Unlike Google AI overviews, Search GPT is conversational, because, after giving you the answer (w.r.t your query), you can ask for a follow up.

Optimize Website for Search GPT Ranking

Below are some of the measures you can take to rank your website’s pages on Search GPT.

  1. Instead of just infusing the keywords, create highly targeted content.
  2. Make your webpage media rich (like infographics, relevant visuals and more) for better CTR.
  3. Start Guest Posting on Authoritative Publications because webpages of Authoritative Publications are ranked well on Search GPT. You can use best PR services to achieve this task.
  4. Create High Quality Content that has the latest information. Hence, do update your content frequently.
  5. Start Focusing on New Metrics like Information Accuracy, User Engagement, CTR and more.

So, this is it for this blog post, I believe Search GPT will bring new ways of search engine marketing shifting from traditional keyword research (and infusing them in content) to creating highly relevant content.