Currently, ChatGPT has around 200 million weekly active users which is growing day by day.

Also, ChatGPT is giving attribution to the sources from where it extracts information. So, it is possible for those sources to get traffic from ChatGPT as well.

Hence, tracking traffic coming from ChatGPT is also essential for making your analytics report clear (especially when you are optimizing your website for Artificially intelligent search engines).

So, there is a UTM parameter you can use to track traffic coming from ChatGPT.

Now, suppose you are using GA4 to track the traffic coming to your website from different sources.

Then, you can simply see the UTM tracking parameter “utm_source=chatgpt.com” to track traffic coming to your website from chatgpt.com.