AI
Google Introduces Ads in AI Overviews: What It Means for Marketers
Google is now placing ads inside its AI Overviews. Earlier, these ads showed only on mobile. But starting now, desktop users in the U.S. will also see ads directly within AI summaries on Google Search.
This is a big change for marketers using Google Ads. If you run Search, Shopping, or Performance Max campaigns, your ads may now show up in these new spots.
Sergey Brin: AI Can Now Analyze 1,000 Search Results to Deliver Smarter Answers
Google co-founder Sergey Brin recently shared how AI is changing the way we search online. Instead of just showing you links, AI now reads and understands hundreds—even thousands—of search results, and gives you the insights directly.
That’s a game-changer.
How Google AI Overviews Changed SEO in 2025
In May 2024, Google launched AI Overviews (AIOs) into mainstream search results. A year later, BrightEdge’s data shows that instead of shrinking, search activity is exploding—with major shifts in impressions, click behavior, and what it means to be “visible” in search.
This report unpacks key findings from BrightEdge’s Generative Parser™ to help marketers navigate AI-integrated SERPs in 2025.
Google AdSense Expands to AI Chatbots – What This Means for the Future of Ads
Google is stepping into the AI chatbot economy in a big way. Starting in early 2025, Google began testing AdSense ads inside AI chatbots like iAsk and Liner — and it doesn’t stop there. The company now plans to open this up to more chatbot providers, signaling a major shift in how and where ads appear online.
This marks the first time Google AdSense, a program historically tied to websites and search results, is now entering live AI chat interactions.
🧪 AdSense for AI Conversations Is Here
According to Bloomberg, Google has quietly tested this integration with select startups — and the response must’ve been positive. Now, Google is ready to offer “AdSense for Search” to any website or platform that includes AI-powered conversational experiences.
Google’s AI Mode Goes Public: Here’s What’s New for Searchers
Google has quietly taken a big step forward in its AI journey—AI Mode is now being tested in the wild. For the first time, users don’t have to sign up for Search Labs to experience AI-powered results. If you’re in the U.S. and over 18, you might already see it live.
The company also introduced new features that make search results more visual and useful, including product cards, place listings, and a brand-new history tab that saves your past queries.
🧪 AI Mode Now Testing in the Wild
Google’s Soufi Esmaeilzadeh shared that a small percentage of U.S. users are now seeing the AI Mode tab appear directly in their search experience—without having to opt in through Search Labs.
The Future of ChatGPT Advertising
As OpenAI gears up to launch ChatGPT advertising, businesses should prepare for a new revenue channel. With predictions of $1 billion in initial revenue and up to $25 billion by 2029, this advertising model is set to reshape the landscape. CEO Sam Altman emphasizes transparency, likely ensuring ads are clearly marked, while personalization will tailor ads based on user data.
Companies targeting the 18-34 age group, which makes up over half of ChatGPT’s audience, should consider early adoption. This could mean lower costs and greater visibility compared to saturated platforms like Google Ads. Early adopters can dominate the space before competition heats up.
While details on ad appearance and pricing remain unclear, familiar auction models and targeting strategies from platforms like Google and Meta may apply. As ChatGPT continues to grow, integrating advertising could be a game-changer for businesses seeking brand awareness, traffic, and sales.
Don’t wait for ads to launch. Leverage OmniSEO to enhance your visibility on ChatGPT today. As organic mentions can drive significant traffic, now is the time to optimize your presence and prepare for the future of advertising.
YouTube Experiments with AI Overviews in Search Results
YouTube is testing an AI feature that curates video highlights in search results, potentially impacting viewership for content creators.
Are AI Overviews Killing Your Clicks? Ahrefs Thinks So
The introduction of AI Overviews in search results has led to a significant 34.5% decline in click-through rates for top-ranking pages.
How to Track Traffic Coming from ChatGPT?
Currently, ChatGPT has around 200 million weekly active users which is growing day by day.
Also, ChatGPT is giving attribution to the sources from where it extracts information. So, it is possible for those sources to get traffic from ChatGPT as well.
Hence, tracking traffic coming from ChatGPT is also essential for making your analytics report clear (especially when you are optimizing your website for Artificially intelligent search engines).
So, there is a UTM parameter you can use to track traffic coming from ChatGPT.
Now, suppose you are using GA4 to track the traffic coming to your website from different sources.
Then, you can simply see the UTM tracking parameter “utm_source=chatgpt.com” to track traffic coming to your website from chatgpt.com.
Search GPT Optimization for Websites 2024
Search GPT is an AI Powered search engine that is equipped with the power of traditional search engines but has conversational abilities with Large Language Models.
Search GPT works on Retrieval Augmented Generation (RAG) which is used by Perplexity and Google AI Overviews as well.
Retrieval Augmented Generation works by integrating information from a database into the LLM response (for enhanced accuracy).