AI
The Referral Patterns in Newly Introduced AI Mode in Google Search
Google’s AI Mode might be the future of search, but early signs show it works very differently from what we’re used to. Thanks to new data from SimilarWeb and iPullRank, we now have our first glimpse into how users behave when exploring AI-powered search.
Between May 20 and June 19, over 100,000 AI Mode users were tracked across multiple metrics.
Google AI Mode vs Classic Search: How the User Journey Changes
I saw the shift while looking for the best orthopaedic doctor in Gurgaon. Classic search forced me to open many links and compare each one. AI Mode listed names, clinic maps, and phone buttons in a single reply.
LLMS.TXT Brings New Standard for AI Content Crawling
AI tools are everywhere, but what if there was a simple way to guide them through your website—just like robots.txt does for search engines?
That’s exactly what llms.txt aims to do.
Created by technologist Jeremy Howard, llms.txt is a proposed standard to help large language models (LLMs) like ChatGPT, Claude, and Perplexity crawl, read, and understand websites better.
AI Mode Data Now Appears in Google Search Console
Google’s new AI Mode in Search is now showing up in Search Console. The update rolled out on June 13, 2025, and SEOs are already tracking clicks and impressions.
This is big. For the first time, we can measure how often AI Mode results are being seen—and clicked.
ChatGPT Now Sends Trackable Traffic with UTM Parameters
Heads-up to marketers and SEOs: You’re about to notice a new referrer popping up in your traffic reports utm_source=chatgpt.
OpenAI has quietly updated how outbound links from ChatGPT are tracked. Specifically, links shown under the “More” section in the source panel now contain UTM parameters.
That change could mark a big shift in how ChatGPT-generated traffic appears in GA4 and other analytics platforms.
AI Search Optimization: Strategy and Best Practices for 2025
AI search engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude are reshaping how people find answers online. Unlike traditional search, these tools recommend, summarize, and analyze on your behalf.
In 2025, ranking for AI search isn’t just about keywords—it’s about credibility, structure, and presence across the web.
Google Introduces Ads in AI Overviews: What It Means for Marketers
Google is now placing ads inside its AI Overviews. Earlier, these ads showed only on mobile. But starting now, desktop users in the U.S. will also see ads directly within AI summaries on Google Search.
This is a big change for marketers using Google Ads. If you run Search, Shopping, or Performance Max campaigns, your ads may now show up in these new spots.
Sergey Brin: AI Can Now Analyze 1,000 Search Results to Deliver Smarter Answers
Google co-founder Sergey Brin recently shared how AI is changing the way we search online. Instead of just showing you links, AI now reads and understands hundreds—even thousands—of search results, and gives you the insights directly.
That’s a game-changer.
How Google AI Overviews Changed SEO in 2025
In May 2024, Google launched AI Overviews (AIOs) into mainstream search results. A year later, BrightEdge’s data shows that instead of shrinking, search activity is exploding—with major shifts in impressions, click behavior, and what it means to be “visible” in search.
This report unpacks key findings from BrightEdge’s Generative Parser™ to help marketers navigate AI-integrated SERPs in 2025.
Google AdSense Expands to AI Chatbots – What This Means for the Future of Ads
Google is stepping into the AI chatbot economy in a big way. Starting in early 2025, Google began testing AdSense ads inside AI chatbots like iAsk and Liner — and it doesn’t stop there. The company now plans to open this up to more chatbot providers, signaling a major shift in how and where ads appear online.
This marks the first time Google AdSense, a program historically tied to websites and search results, is now entering live AI chat interactions.
🧪 AdSense for AI Conversations Is Here
According to Bloomberg, Google has quietly tested this integration with select startups — and the response must’ve been positive. Now, Google is ready to offer “AdSense for Search” to any website or platform that includes AI-powered conversational experiences.