Key Takeaways

  • Google added Query groups to Search Console Insights.
  • AI now clusters similar queries into easy groups.
  • You can see Top, Trending up, and Trending down groups.
  • Click a group to drill into the full Performance report.
  • Rankings don’t change because of this feature.
  • The rollout targets properties with high query volume.

What This Update Means

Google is using AI to group similar search terms in the Queries leading to your site card. So instead of dozens of near-duplicate queries, you see clean groups. Each group reflects one main topic or intent. This helps you spot what people really want.

Groups can change over time. Also, they don’t affect ranking. They only help you read your data faster.

Why It Matters

Before, long query lists slowed you down. Now, you get a clear view of demand. Therefore, you can plan content by topics, not one-off keywords. Also, you can see rising themes early. As a result, you can refresh pages sooner and win more clicks.

How To Use Query Groups (Step-by-Step)

  1. Open Google Search Console and go to Insights.
  2. Find the Queries leading to your site card.
  3. Review the three sections: Top, Trending up, and Trending down.
  4. Scan Group performance to see total clicks per group.
  5. Check the Queries list inside each group to view top variations.
  6. Click a group to open the Performance report for detailed trends.
  7. Compare time ranges. Then confirm if the change is seasonal or content related.
  8. Note pages that win for each group. Finally, plan updates or new content by intent.

What You’ll See In The Card

  • Top: Groups with the most clicks in the period.
  • Trending up: Groups with the largest click gains.
  • Trending down: Groups with the largest click drops.
  • Drill-down: One click takes you to granular queries and pages.

Practical Ways To Act On It

  • Build topic hubs: Map one page as the hub, then add helpful subpages.
  • Fix overlaps: If many pages compete in one group, merge or clarify roles.
  • Refresh winners: When a top group trends down, update content depth and freshness.
  • Chase momentum: When a group trends up, expand coverage and add FAQs.
  • Match intent: Note query phrasing. Then adjust headings, intros, and CTAs.
  • Localize wisely: If a group mixes languages, consider dedicated pages or sections.

Tips For Better Analysis

  • Start with Trending up to capture growth early.
  • For Trending down, check competitor updates and SERP changes.
  • In the Performance report, compare Queries vs Pages to find gaps.
  • Track actions in a simple sheet. Then recheck groups in two weeks.
  • Keep titles clear. Also, align H1s and internal links with the group’s intent.

Did You Know?

  • Query groups are AI-computed and can evolve as new data arrives.
  • This feature does not change how your site ranks.
  • It’s rolling out over the coming weeks. Also, it’s mainly for sites with large query volumes.
  • One click from Insights jumps you into the full Performance report view.

Conclusion

This update makes Search Console easier to read. Because Google groups queries by intent, you can act faster. You see what matters, right now. Then you can plan pages, fix overlaps, and grow traffic with less guesswork.

FAQs

What are Query groups in Search Console Insights?

They are AI-made clusters of similar queries. They show one topic with its related variations.

Do Query groups affect my rankings?

No. They only change how data is organized. Rankings stay the same.

Where do I find Query groups?

Open Insights in Search Console and look for Queries leading to your site.

Why do groups change over time?

The AI updates groups as new data comes in. Therefore, the clusters can shift.

What if I don’t see the feature yet?

It’s rolling out over weeks. Also, it shows mainly for properties with many queries.

Review the ranking pages. Then refresh content, improve answers, and update links. Finally, watch the group next period.

References