Google Adsense is launching a new ad format soon called Ad Intent Chips.

These intent driven chips will be added at the end of paragraph.

It will be based on the content and user interest.

From the image below you can understand the user Journey of Ad Intent Chip.

Google Adsense Ad Intent Chip

Users who have opted for all ad intents formats in Adsense will automatically get enrolled for this Ad format to show on their website.

However, they can opt out of this ad format by simply unchecking the Ad Intent format checkbox (as shown in the screenshot below).

Intent Driven Ads Google Adsense