Google Adsense Launches Ad Intent Chip Format
Google Adsense is launching a new ad format soon called Ad Intent Chips.
These intent driven chips will be added at the end of paragraph.
It will be based on the content and user interest.
From the image below you can understand the user Journey of Ad Intent Chip.
Users who have opted for all ad intents formats in Adsense will automatically get enrolled for this Ad format to show on their website.
However, they can opt out of this ad format by simply unchecking the Ad Intent format checkbox (as shown in the screenshot below).