Do Different TLDs Impact SEO? What Google Actually Says
Key Takeaways
- Google treats most gTLDs the same. A TLD does not boost rank.
- If you run two TLDs, pick one main site. 301 redirect the other.
- During a move, use 301s. Do not rely on canonicals first.
- Later, canonicals can help. However, redirects are stronger.
- Email domains don’t affect SEO. Use any TLD for email.
- Keep redirects for at least one year. Also, monitor in Search Console.
How to Use Google Opal Without Breaking SEO Policies Today?
Key Takeaways
- Google’s Opal helps build no-code AI “mini-apps” for content.
- Google’s blog says Opal can create “optimized” content at scale.
- Google’s spam policy bans scaled content made to game rankings.
- Your “primary purpose” must be to help users, not Search.
- Human review, sources, and E-E-A-T signals reduce risk.
Report: AI Overviews now appear on 21% of Google searches
Key Takeaways
- AI Overviews (AIO) show on about 21% of Google searches.
- They appear most on long, question-style, informational queries.
- Only a small share shows on news, shopping, and local searches.
- Medical YMYL terms see the highest AIO presence.
- Non-branded queries trigger AIOs almost twice as often as branded ones.
WordPress 6.9: New Design Tools, Blocks & Editor Upgrades
Key Takeaways
- WordPress 6.9 brings faster editing, new blocks, and cleaner workflows.
- You can add Notes to blocks, hide blocks on the front end, and keep templates when switching themes.
- Command Palette works across the dashboard for quick actions.
- A new Abilities API lays groundwork for safe automation and AI tasks.
- Performance wins include leaner CSS, better caching, and fewer render blockers.
- Final release is scheduled for December 2, 2025.
Merchant Center for Agencies: What’s New And How-To Guide
Key Takeaways
- Google launched Merchant Center for Agencies for multi-client work.
- It gives a single view across all client accounts and users.
- Four core areas: All client accounts, Agency overview, Diagnostics, Optimizations.
- You can star up to five priority accounts for quick access.
- A new “click potential” metric helps you rank fixes by impact.
- Agencies can request access via Google’s help form.
Google Business Profile Adds Scheduled Posts Publishing
Key Takeaways
- Google is testing a “Schedule this post” option in GBP.
- The toggle appears in the Post composer for some profiles.
- You can choose a date and time before you publish.
- The test is limited and may change or roll back.
- You can still post manually or use third-party tools.
- Posts show on Search and Maps when they go live.
Google Voice Search Update 2025: The New Era of AI-Driven Speech-to-Retrieval
Key Takeaways
- Google’s new Speech-to-Retrieval (S2R) AI directly interprets voice queries without converting them to text.
- It uses dual neural encoders to match spoken meaning with document context.
- Voice Search 2025 is faster, more accurate, and more conversational than ever.
- SEO strategies must adapt to semantic-level optimization.
- S2R marks a foundational leap toward multimodal, intent-driven search.
Google has officially entered a new era for voice search — one where your spoken words no longer need to be converted into text before results appear. The company’s new Speech-to-Retrieval (S2R) model uses advanced neural networks to understand what you say and directly match it to relevant web content.