Key Takeaways
- JSON is great for web apps but wasteful for large language models.
- TOON (Token-Oriented Object Notation) is a compact JSON alternative.
- TOON data format can cut LLM token use by 30–60% in many cases.
- It stays human-readable while giving models cleaner, AI-ready data.
- You can keep JSON in your APIs and use TOON only for LLM calls.
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Key Takeaways
- Google shared a 70-page whitepaper on how they build AI agents with context.
- The focus is not bigger models but better use of the LLM context window.
- Context engineering means assembling the right data at the right time.
- Sessions, memory, and smart retrieval together make AI feel “stateful.”
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Key Takeaways
- People now ask tools like ChatGPT and Gemini instead of scrolling search pages.
- Classic SEO still matters, but Retrieval Augmented Optimization (RAO) is rising fast.
- RAO focuses on how AI tools retrieve and trust your content, not just keywords.
- Clean structure, real facts, and clear answers now beat keyword stuffing.
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Key Takeaways
- Gemini 3 can act like a smart SEO assistant that never gets tired.
- You can use Gemini 3 for keyword ideas, content briefs, and audits.
- It helps you plan for both classic SEO and AI search experiences.
- Real power comes when you mix Gemini 3 with your own data and insight.
- You must still check facts, edit drafts, and protect your brand voice.
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Key Takeaways
- Yes, a brand’s Google Search Console graph can look like its stock price chart.
- Both graphs react to news, hype, fear, and big company events.
- Similar lines do not always mean one is causing the other.
- You can still use both graphs together to read brand health and investor mood.
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Key Takeaways
- Google AI Overviews act like a smart answer box at the top of search.
- You cannot “turn on” AI Overviews, but you can shape content so Google trusts and cites it.
- Clear, human, question-based pages work better than keyword-heavy pages.
- Topic clusters and strong internal links help Google see you as an expert.
- Real stories, proof, and helpful guides give your brand a better chance to appear.
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Key Takeaways
- People still love top results, but clicks now spread across more links.
- Branded keywords no longer send all traffic to just one page.
- Local and shopping results steal attention from the top organic result.
- Long-tail keywords feel “safer” and keep more steady organic CTR.
- You can still win more clicks by reading the data and fixing your snippets.
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Key Takeaways
- Google Search Console is adding AI-assisted brand query filters.
- You will be able to include or exclude brand queries in the performance report.
- The filter uses AI to spot branded queries, products, and services.
- You no longer need complex RegEx to split brand vs non brand traffic.
- This helps SEO teams report cleaner non-branded performance to leaders.
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Key Takeaways
- Adobe plans to buy Semrush in a $1.9 billion all-cash deal.
- The offer is $12 per share, a big premium on Semrush’s last price.
- Semrush will join Adobe’s Digital Experience and Adobe Experience Cloud tools.
- The deal is expected to close in the first half of 2026, after approvals.
- Marketers can expect tighter links between SEO data, AI search results, and customer journeys.
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Key Takeaways
- Only rich-result supported schema types appear in Search Console.
- These reports help you track errors, warnings, and valid items.
- Google uses these types to show extra details in search results.
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