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Read simple, to-the-point posts on SEO, search engines, content systems, AI trends, and handy SEO tools—made for curious minds and busy marketers.

SEO

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    Merchant Center for Agencies: What’s New And How-To Guide

    Key Takeaways

    • Google launched Merchant Center for Agencies for multi-client work.
    • It gives a single view across all client accounts and users.
    • Four core areas: All client accounts, Agency overview, Diagnostics, Optimizations.
    • You can star up to five priority accounts for quick access.
    • A new “click potential” metric helps you rank fixes by impact.
    • Agencies can request access via Google’s help form.

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    Google Business Profile Adds Scheduled Posts Publishing

    Key Takeaways

    • Google is testing a “Schedule this post” option in GBP.
    • The toggle appears in the Post composer for some profiles.
    • You can choose a date and time before you publish.
    • The test is limited and may change or roll back.
    • You can still post manually or use third-party tools.
    • Posts show on Search and Maps when they go live.

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    Why Building Communities on Reddit and Quora Important?

    Key Takeaways

    • Online communities like Reddit and Quora now dominate search visibility and influence purchase decisions more than ever.
    • Building authority, not visibility, is the new key to consumer trust and brand longevity.
    • Reddit users are among the most skeptical online audiences — but when brands earn their trust, the SEO payoff is long-lasting.
    • Quora rewards depth, expertise, and consistency, turning answers into evergreen search assets.
    • Authority in online communities amplifies E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and strengthens SEO equity across platforms.

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    How Google’s AI Overviews Decide What Gets Clicked: Lessons for Content Creators in 2025

    Key Takeaways

    • Google now upweights content that demonstrates expertise, originality, and human insight while downranking repetitive or low-value output.
    • The definition of spam has expanded to include content that lacks a creator’s unique perspective.
    • AI Overviews prefer “richer and deeper” content that people actually engage with — not surface-level summaries.
    • AI-generated content is not automatically spam, but quality, intent, and usefulness remain the core ranking factors.
    • User behavior and engagement patterns actively shape what Google shows, influencing the evolution of search rankings.

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    Google Pushes AI Mode Through Mobile Notifications

    Key Takeaways

    • Google is now sending AI Mode notifications on Android devices.
    • Tapping them opens AI Mode directly, bypassing regular search results.
    • SEO experts believe Google is using this to increase AI Mode adoption.
    • Every tap likely counts as a “new query”, boosting engagement metrics.
    • The move signals Google’s deeper push toward AI-first search behavior.

    SEO professionals are noticing something new — Google is sending push notifications that lead users straight into AI Mode.

    Screenshots shared by experts like Glenn Gabe, Sachin Patel, and Anthony Higman show mobile notifications with the AI Mode icon, redirecting users to AI-generated answers instead of traditional results.

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    The Referral Patterns in Newly Introduced AI Mode in Google Search

    Google’s AI Mode might be the future of search, but early signs show it works very differently from what we’re used to. Thanks to new data from SimilarWeb and iPullRank, we now have our first glimpse into how users behave when exploring AI-powered search.

    Between May 20 and June 19, over 100,000 AI Mode users were tracked across multiple metrics.

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    LLMS.TXT Brings New Standard for AI Content Crawling

    AI tools are everywhere, but what if there was a simple way to guide them through your website—just like robots.txt does for search engines?

    That’s exactly what llms.txt aims to do.

    Created by technologist Jeremy Howard, llms.txt is a proposed standard to help large language models (LLMs) like ChatGPT, Claude, and Perplexity crawl, read, and understand websites better.

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    AI Mode Data Now Appears in Google Search Console

    Google’s new AI Mode in Search is now showing up in Search Console. The update rolled out on June 13, 2025, and SEOs are already tracking clicks and impressions.

    This is big. For the first time, we can measure how often AI Mode results are being seen—and clicked.

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    ChatGPT Now Sends Trackable Traffic with UTM Parameters

    Heads-up to marketers and SEOs: You’re about to notice a new referrer popping up in your traffic reports utm_source=chatgpt.

    OpenAI has quietly updated how outbound links from ChatGPT are tracked. Specifically, links shown under the “More” section in the source panel now contain UTM parameters.

    That change could mark a big shift in how ChatGPT-generated traffic appears in GA4 and other analytics platforms.

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    AI Search Optimization: Strategy and Best Practices for 2025

    AI search engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude are reshaping how people find answers online. Unlike traditional search, these tools recommend, summarize, and analyze on your behalf.

    In 2025, ranking for AI search isn’t just about keywords—it’s about credibility, structure, and presence across the web.

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