SEO
- Domain name changes
- Moving from HTTP to HTTPS
- URL structure changes
- CMS migrations (e.g., WordPress to Webflow)
- Full website redesign
- Merging microsites into a single domain
- Switching to mobile-first or responsive design
- Hosting/server changes
- YMYL and non-YMYL content
- High vs. low search volume
- Commercial vs. informational intent
How to Use Majestic's OpenRobotsTXT to Explore Robots.txt Files
Majestic has launched a powerful new project called OpenRobotsTXT, designed to help webmasters, SEOs, and researchers explore and analyze robots.txt files from across the web.
In this guide, you’ll learn what OpenRobotsTXT is, how it works, and how you can start using it to gain deeper insights into crawler behavior and site indexing rules.
How Google AI Overviews Changed SEO in 2025
In May 2024, Google launched AI Overviews (AIOs) into mainstream search results. A year later, BrightEdge’s data shows that instead of shrinking, search activity is exploding—with major shifts in impressions, click behavior, and what it means to be “visible” in search.
This report unpacks key findings from BrightEdge’s Generative Parser™ to help marketers navigate AI-integrated SERPs in 2025.
How to Write SEO Reports Your CMO Actually Cares About?
If your SEO report still leads with traffic numbers, it’s time to rethink your strategy.
Executives don’t want fluff. They want proof that SEO drives business growth. That means less “keyword rankings” and more “revenue impact.”
This guide shows you how to build SEO reports that win attention—and budget—from CMOs.
How to Write the Best Title Tags in 2025?
Your content might be amazing.
But if your title tag is weak, no one will see it.
The title tag is that blue, clickable headline in search results. It’s the first thing users notice — and often the only thing they click.
A good title tag gets traffic. A bad one gets ignored.
Why Keyword Stuffing Kills Your Rankings in 2025
Once upon a time, you could climb the Google ladder just by repeating the same keyword again and again.
But that was 2005.
In 2025, keyword stuffing doesn’t just look bad—it gets your content buried.
If your pages still feel robotic or overloaded with keywords, Google might already be penalizing you.
How to Use Cloudflare for SEO: The Complete 2025 Guide
If you’re looking to improve your website’s SEO performance, you’ve likely optimized your content, keywords, and backlinks. But what about your website’s infrastructure? In 2025, site speed, security, user experience, and crawlability are more important than ever in SEO—and that’s where Cloudflare comes in.
In this comprehensive guide, you’ll learn how to use Cloudflare for SEO, from basic setup to advanced configurations that enhance search visibility, Core Web Vitals, and AI search performance.
How to Migrate a Website in 2025 Without Losing SEO or AI Visibility
Planning a website migration in 2025? The stakes are higher than ever. You’re not just preserving rankings—you’re protecting your presence in both Google Search and AI-generated answers.
Whether you’re changing domains, switching CMS platforms, or redesigning your site — one misstep can erase years of SEO gains and remove you from Google’s AI Overviews or Bing Copilot.
This step-by-step site migration checklist is built for SEOs, developers, and marketers who want to avoid traffic drops, preserve AI visibility, and maintain SEO equity.
What Is a Site Migration?
A site migration refers to any major change to your site’s structure, domain, platform, or URLs that impacts how it performs in organic and AI-powered search.
Types of migrations include:
Each of these impacts SEO. Your job is to protect both traditional rankings and AI search visibility.
Google Is Rewriting 76% of Title Tags – Here’s What You Should Actually Do
If you’ve spent hours crafting the perfect title tag, only to see something else appear on Google — you’re not alone. A new data study shows that Google rewrote 76% of title tags in Q1 2025. That’s not just a trend. It’s a shift in how Google controls what users see.
This research uncovers how and why Google makes these changes — by industry, by search intent, and by content sensitivity (like health or finance).
Let’s dive in.
📊 What the Study Looked At
The analysis covered 30,000 keywords across:
Google’s AI Mode Goes Public: Here’s What’s New for Searchers
Google has quietly taken a big step forward in its AI journey—AI Mode is now being tested in the wild. For the first time, users don’t have to sign up for Search Labs to experience AI-powered results. If you’re in the U.S. and over 18, you might already see it live.
The company also introduced new features that make search results more visual and useful, including product cards, place listings, and a brand-new history tab that saves your past queries.
🧪 AI Mode Now Testing in the Wild
Google’s Soufi Esmaeilzadeh shared that a small percentage of U.S. users are now seeing the AI Mode tab appear directly in their search experience—without having to opt in through Search Labs.
What Google Really Thinks About JavaScript, Rendering & SEO
Martin Splitt from Google recently shared deep insights that help developers and SEOs make smarter decisions when building modern websites. His discussion clarified how Google’s systems handle JavaScript, structured data, and the ongoing debate between server-side and client-side rendering.
🤖 How Google Reads JavaScript Today
In a recent talk with Kenichi Suzuki of Faber Company Inc., Splitt explained how Google’s AI systems, including Gemini, process JavaScript. Both Gemini and Googlebot use the same Web Rendering Service (WRS) to understand websites.
“Gemini also renders… It’s basically like we have a service Googlebot uses, and Gemini uses the service as well,” he explained.
This makes Google’s AI-based tools better at understanding JavaScript-heavy sites compared to other crawlers.