Key Takeaways

  • Google launched Merchant Center for Agencies for multi-client work.
  • It gives a single view across all client accounts and users.
  • Four core areas: All client accounts, Agency overview, Diagnostics, Optimizations.
  • You can star up to five priority accounts for quick access.
  • A new “click potential” metric helps you rank fixes by impact.
  • Agencies can request access via Google’s help form.

What This Means

Google now offers a Merchant Center built for agencies. It is a special account type. It helps teams manage many stores at once. Also, it offers tools to spot issues early. Therefore, you can protect revenue and move faster.

You get four focused sections:

  • All client accounts: See every client in one list. Star key accounts. Control who has access.
  • Agency overview: Scan status, issues, and big changes across accounts.
  • Diagnostics: Filter problems by client, country, or marketing method.
  • Optimizations: Review shipping, returns, and the purchase experience.

Why It Matters

Agency time is tight. A scattered view wastes hours. However, a single hub cuts the noise. You see what is urgent. Then you fix what will drive the most clicks. As a result, leaders gain oversight. Meanwhile, specialists act with clear priorities.

Google says teams can save 1–2 hours per week with the simpler view. Also, the portfolio-wide dashboard reduces surprises. So, you handle warnings before they become suspensions.

Step-by-Step: Get Started Fast

  1. Request access: Use Google’s Contact us form for an agency account.
  2. Sign in: Go to merchants.google.com. Your agency view loads by default.
  3. Add clients: Link or request access to client Merchant Center accounts.
  4. Set roles: Grant the right user permissions for each client.
  5. Star five: Mark your top five accounts for fast entry.
  6. Open Overview: Check summary stats and big swings in clicks or disapprovals.
  7. Triage in Diagnostics: Filter issues. Then sort by click potential to pick high-impact fixes.
  8. Optimize setup: In Optimizations, review shipping, returns, and the buying flow.
  9. Rinse weekly: Repeat the triage. Finally, track fixes and outcomes in a simple sheet.

Benefits And Practical Tips

  • Work by impact: Use click potential to prioritize fixes.
  • Protect revenue: Resolve account warnings early to avoid suspensions.
  • Standardize QA: Create a weekly checklist for feed health and policies.
  • Tight access control: Review user permissions monthly. Also, remove old accounts.
  • Spot patterns: Compare issues by country and marketing method. Therefore, you find root causes faster.
  • Share wins: Log solved issues and uplift. Then teach the playbook to the team.

How This Compares To Old MCA Setups

Many agencies used Multi-Client Accounts (MCA) to group stores. This new agency view feels similar. However, it adds clearer dashboards, new filters, and portfolio-level insights. Also, it brings the Optimizations area into one place. Therefore, workflows are simpler for large teams.

Did You Know?

  • You can star up to five accounts for quick jumps.
  • Agency overview highlights accounts with significant changes in clicks or disapprovals.
  • Diagnostics lets you filter by client, country, or marketing method.
  • Optimizations checks shipping, returns, and the purchase experience.
  • The agency account is exclusively for agencies that manage other businesses.

Conclusion

Merchant Center for Agencies gives teams a clean, fast control room. You see the whole book of business. Then you fix the right things first. As a result, clients stay live, and clicks grow. Start with access, star your five, and run weekly triage. Finally, turn those insights into a repeatable playbook.

FAQs

What is Merchant Center for Agencies?

It is a special Merchant Center view for agencies. It manages many client accounts at scale.

Who can use it?

Only agencies that manage Merchant Center accounts for other businesses.

How do I get access?

Submit the Contact us request for an agency account. Then sign in to see the new view.

What are the main sections?

All client accounts, Agency overview, Diagnostics, and Optimizations.

What is “click potential”?

It is an estimate of extra clicks you could gain by fixing a specific issue.

Does this replace my old MCA?

It builds on the idea of MCA. However, it adds clearer dashboards and agency-focused tools.

Does it cost extra?

Google lists no added fee for the agency view. Your ad spend still goes through Google Ads.

References