Key Takeaways

  • Google is testing a “Schedule this post” option in GBP.
  • The toggle appears in the Post composer for some profiles.
  • You can choose a date and time before you publish.
  • The test is limited and may change or roll back.
  • You can still post manually or use third-party tools.
  • Posts show on Search and Maps when they go live.

What This Update Means

Google is trying a built-in way to schedule Google Business Profile posts. The option lives in the post editor. It reads “Schedule this post.” You flip it on. Then you set the time.

Right now, this is a test. So, you may not see it yet. Google can add more users later. Or it can change how it works.

Why It Matters

Scheduling saves time. You can plan sales, events, and holiday hours. You can post after hours, yet keep a steady rhythm. Also, teams can approve content early. Therefore, fewer last-minute edits.

How To Check And Use It (Step-By-Step)

  1. Open your Google Business Profile.
  2. Click Add update/Offer/Event to open the Post composer.
  3. Scroll to the bottom. Look for “Schedule this post.”
  4. Toggle it on. Pick a date and time.
  5. Add your text, photo, and a clear CTA.
  6. Review your preview. Fix any cuts or typos.
  7. Hit Schedule. Your post will publish at that time.
  8. Later, check Posts to confirm it went live.

Best Practices And Tips

  • Plan by intent: Match posts to real searches (e.g., “same-day repair”).
  • Keep it fresh: Update offers before they end. Also, pin key updates.
  • Think timing: Schedule around store hours and local paydays.
  • Use events: Add start and end dates for classes, shows, or sales.
  • Photos first: Use clear, bright images. Put the key message near center.
  • Track results: Watch clicks and calls after each post. Then repeat what works.

What You’ll Likely See In The Composer

  • A simple toggle for scheduling.
  • A date/time picker in your local time.
  • The usual fields for text, images, links, and buttons.

Smart Ways To Act On It

  • Seasonal packs: Draft a month of posts at once. Then schedule all.
  • Multi-location: Stagger times to test reach by city.
  • Crisis-ready: Pre-write closures or hour changes. Publish on time.
  • Offer cadence: Rotate deals weekly. Therefore, your profile stays fresh.

Did You Know?

  • Google Posts appear in both Search and Maps views.
  • The Post creation tool was recently refreshed, so the look may differ.
  • Not all Post types behave the same. Events and offers use date ranges.
  • Google often tests features in waves before wider launch.

Conclusion

A native scheduler in Google Business Profile is a big win. It reduces busywork and helps you post on time. If you see the toggle, start small. Test times, messages, and images. Then scale what drives calls and visits.

FAQs

Is this feature live for everyone?

No. It is a test. Some profiles have it. Others do not yet.

Where is the schedule option?

Open the Post composer. Then look near the bottom for “Schedule this post.”

Can I edit a scheduled post?

You can edit posts in GBP. However, options may vary during tests. Check your composer.

Do I still need third-party tools?

Not if the built-in scheduler meets your needs. However, tools can help with bulk and multi-brand work.

Do Posts show on both Search and Maps?

Yes. Posts can appear on your Business Profile in Google Search and Google Maps.

References