Product Comparison in Google AI Overviews
Back on May 14, 2024, Google released AI Overviews in the US and then soon after 5 months (i.e. in October 2024), made it available to over 100 countries and territories.
Since then, Google brings several new features to AI overviews, for example, solving complex maths queries, coding queries, multimodal search and more.
Now, to help out users coming with commercial intent, Google AI overviews has brought a new feature. It can do product comparisons.
For example, if you place queries like “iphone 15 vs iphone 15 pro”, it will give you a detailed comparison report (based on product specification or any other differentiating factor).
Impact
This new feature will impact websites doing product comparisons or affiliate marketing. However, it will give a new place for advertisers to put their ads on.
Author
Sanjay Kumar Monu
A Search Engine Optimization Specialist taming the elusive search engine algorithms for over 7+ years now. He have created some pretty darn impressive SEO projects. While not busy dominating the search engine rankings, you can find his nose buried in the latest SEO trends, reading all the juicy details and identifying ways to take my SEO game to the next level.