Link Parity Affects Crawl Budget
Google has updated one of its Search Central Documentation which is related to Crawl Budget.
In the new documentation, Google says that if their exist link parity between the desktop and mobile version of a webpage, then it will affect the crawl budget of a website.
Do note that, back in September 2020, Google rolled out mobile fist indexing which means Google predominantly uses the mobile version of a webpage for indexing and ranking.
Now, empowering the mobile indexing further, Google says “If your website uses seperate HTML for mobile and desktop versions then provide the same set of link on the mobile version and ensure that all these links are included in the sitemap for better discovery”.
Which means their shouldn’t be link parity between the desktop and mobile version of a webpage.
Author
Sanjay Kumar Monu
A Search Engine Optimization Specialist taming the elusive search engine algorithms for over 7+ years now. He have created some pretty darn impressive SEO projects. While not busy dominating the search engine rankings, you can find his nose buried in the latest SEO trends, reading all the juicy details and identifying ways to take my SEO game to the next level.