Marketing
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Top of the Funnel Marketing: Meaning, Strategies, Examples & KPIs
When a customer first hears about your brand, they’re at the top of the funnel. This is where awareness begins and curiosity starts. If you want leads to move through your sales journey, it all starts here—at the very top.
So, what exactly is the top of the funnel, and how do you master it?
Let’s break it down.