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Marketing Trends & Growth Strategies | SketchWeb Blog

    Oct 19, 2025 ∞

    GA4 Metrics & Dimensions to Track for LLM Optimization

    Key Takeaways

    • In Google Analytics 4 (GA4), metrics are numeric values and dimensions are descriptive attributes — together they provide the context and quantity you need to track.
    • When optimizing systems that involve large language models (LLMs) — such as voice assistants, chatbots, or content-generation tools — you’ll want to align GA4 tracking to the unique user-journeys and conversion-flows of your LLM interface.
    • Some GA4 dimensions and metrics are more critical for LLM optimisation: for example engagement time, event count, user cohort retention, custom dimensions that tag “LLM prompt type”, “response length”, “fallback rate”, etc.
    • You can and should define custom dimensions/metrics in GA4 to capture the LLM-specific interactions.
    • Tracking and analysing the right metrics/dimensions allows you to optimise the LLM’s usage paths, reduce friction, improve conversion (or desired outcomes), and identify where the model or UI might be failing users.

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    Oct 18, 2025 ∞

    How to Join and Earn via Reddit Contributor Program?

    Want to turn your Reddit activity into earnings? The Reddit Contributor Program lets eligible Redditors earn cash for contributions like posts, comments, or bots — as long as they hit certain thresholds. In this how-to guide, I’ll walk you through how the program works, how to join, and how to make the most of it?

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    Oct 18, 2025 ∞

    How to Build a Customer Feedback System for Your Business?

    Key Takeaways

    1. A customer feedback system helps collect, analyze, and act on customer opinions.
    2. It improves loyalty, reduces churn, and builds trust.
    3. Feedback can be direct (surveys), indirect (reviews), or inferred (behavioral data).
    4. Clear goals, quick responses, and centralized data make it effective.
    5. The real power lies in listening, acting, and closing the feedback loop.

    Understanding what your customers think is the foundation of great business decisions. A customer feedback system helps you collect, analyze, and act on what your customers are saying — whether through surveys, reviews, or social channels.

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    May 15, 2025 ∞

    Top of the Funnel Marketing: Meaning, Strategies, Examples & KPIs

    When a customer first hears about your brand, they’re at the top of the funnel. This is where awareness begins and curiosity starts. If you want leads to move through your sales journey, it all starts here—at the very top.

    So, what exactly is the top of the funnel, and how do you master it?

    Let’s break it down.

    Read More →

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