AI
The Future of ChatGPT Advertising
As OpenAI gears up to launch ChatGPT advertising, businesses should prepare for a new revenue channel. With predictions of $1 billion in initial revenue and up to $25 billion by 2029, this advertising model is set to reshape the landscape. CEO Sam Altman emphasizes transparency, likely ensuring ads are clearly marked, while personalization will tailor ads based on user data.
Companies targeting the 18-34 age group, which makes up over half of ChatGPT’s audience, should consider early adoption. This could mean lower costs and greater visibility compared to saturated platforms like Google Ads. Early adopters can dominate the space before competition heats up.
While details on ad appearance and pricing remain unclear, familiar auction models and targeting strategies from platforms like Google and Meta may apply. As ChatGPT continues to grow, integrating advertising could be a game-changer for businesses seeking brand awareness, traffic, and sales.
Don’t wait for ads to launch. Leverage OmniSEO to enhance your visibility on ChatGPT today. As organic mentions can drive significant traffic, now is the time to optimize your presence and prepare for the future of advertising.
YouTube Experiments with AI Overviews in Search Results
YouTube is testing an AI feature that curates video highlights in search results, potentially impacting viewership for content creators.
Are AI Overviews Killing Your Clicks? Ahrefs Thinks So
The introduction of AI Overviews in search results has led to a significant 34.5% decline in click-through rates for top-ranking pages.
How to Track Traffic Coming from ChatGPT?
Currently, ChatGPT has around 200 million weekly active users which is growing day by day.
Also, ChatGPT is giving attribution to the sources from where it extracts information. So, it is possible for those sources to get traffic from ChatGPT as well.
Hence, tracking traffic coming from ChatGPT is also essential for making your analytics report clear (especially when you are optimizing your website for Artificially intelligent search engines).
So, there is a UTM parameter you can use to track traffic coming from ChatGPT.
Now, suppose you are using GA4 to track the traffic coming to your website from different sources.
Then, you can simply see the UTM tracking parameter “utm_source=chatgpt.com” to track traffic coming to your website from chatgpt.com.
Search GPT Optimization for Websites 2024
Search GPT is an AI Powered search engine that is equipped with the power of traditional search engines but has conversational abilities with Large Language Models.
Search GPT works on Retrieval Augmented Generation (RAG) which is used by Perplexity and Google AI Overviews as well.
Retrieval Augmented Generation works by integrating information from a database into the LLM response (for enhanced accuracy).