How to Migrate a Website in 2025 Without Losing SEO or AI Visibility
Planning a website migration in 2025? The stakes are higher than ever. You’re not just preserving rankings—you’re protecting your presence in both Google Search and AI-generated answers.
Whether you’re changing domains, switching CMS platforms, or redesigning your site — one misstep can erase years of SEO gains and remove you from Google’s AI Overviews or Bing Copilot.
This step-by-step site migration checklist is built for SEOs, developers, and marketers who want to avoid traffic drops, preserve AI visibility, and maintain SEO equity.
What Is a Site Migration?
A site migration refers to any major change to your site’s structure, domain, platform, or URLs that impacts how it performs in organic and AI-powered search.
Types of migrations include:
- Domain name changes
- Moving from HTTP to HTTPS
- URL structure changes
- CMS migrations (e.g., WordPress to Webflow)
- Full website redesign
- Merging microsites into a single domain
- Switching to mobile-first or responsive design
- Hosting/server changes
Each of these impacts SEO. Your job is to protect both traditional rankings and AI search visibility.
How to Change Google Search Country and Language Using URL Parameters ?
Want to see what Google Search results look like in another country or language — without changing your settings or using a VPN?
You can do it with a quick URL tweak.
Instead of opening advanced settings each time, just add two simple parameters to the end of your Google Search URL:
&hl=for language&gl=for country
This method is quick, browser-friendly, and often used by Google’s own John Mueller.
Here’s how to do it.
Google AdSense Expands to AI Chatbots – What This Means for the Future of Ads
Google is stepping into the AI chatbot economy in a big way. Starting in early 2025, Google began testing AdSense ads inside AI chatbots like iAsk and Liner — and it doesn’t stop there. The company now plans to open this up to more chatbot providers, signaling a major shift in how and where ads appear online.
This marks the first time Google AdSense, a program historically tied to websites and search results, is now entering live AI chat interactions.
🧪 AdSense for AI Conversations Is Here
According to Bloomberg, Google has quietly tested this integration with select startups — and the response must’ve been positive. Now, Google is ready to offer “AdSense for Search” to any website or platform that includes AI-powered conversational experiences.
Google Is Rewriting 76% of Title Tags – Here’s What You Should Actually Do
If you’ve spent hours crafting the perfect title tag, only to see something else appear on Google — you’re not alone. A new data study shows that Google rewrote 76% of title tags in Q1 2025. That’s not just a trend. It’s a shift in how Google controls what users see.
This research uncovers how and why Google makes these changes — by industry, by search intent, and by content sensitivity (like health or finance).
Let’s dive in.
📊 What the Study Looked At
The analysis covered 30,000 keywords across:
- YMYL and non-YMYL content
- High vs. low search volume
- Commercial vs. informational intent
Google’s AI Mode Goes Public: Here’s What’s New for Searchers
Google has quietly taken a big step forward in its AI journey—AI Mode is now being tested in the wild. For the first time, users don’t have to sign up for Search Labs to experience AI-powered results. If you’re in the U.S. and over 18, you might already see it live.
The company also introduced new features that make search results more visual and useful, including product cards, place listings, and a brand-new history tab that saves your past queries.
🧪 AI Mode Now Testing in the Wild
Google’s Soufi Esmaeilzadeh shared that a small percentage of U.S. users are now seeing the AI Mode tab appear directly in their search experience—without having to opt in through Search Labs.
What Google Really Thinks About JavaScript, Rendering & SEO
Martin Splitt from Google recently shared deep insights that help developers and SEOs make smarter decisions when building modern websites. His discussion clarified how Google’s systems handle JavaScript, structured data, and the ongoing debate between server-side and client-side rendering.
🤖 How Google Reads JavaScript Today
In a recent talk with Kenichi Suzuki of Faber Company Inc., Splitt explained how Google’s AI systems, including Gemini, process JavaScript. Both Gemini and Googlebot use the same Web Rendering Service (WRS) to understand websites.
“Gemini also renders… It’s basically like we have a service Googlebot uses, and Gemini uses the service as well,” he explained.
This makes Google’s AI-based tools better at understanding JavaScript-heavy sites compared to other crawlers.
The Future of ChatGPT Advertising
As OpenAI gears up to launch ChatGPT advertising, businesses should prepare for a new revenue channel. With predictions of $1 billion in initial revenue and up to $25 billion by 2029, this advertising model is set to reshape the landscape. CEO Sam Altman emphasizes transparency, likely ensuring ads are clearly marked, while personalization will tailor ads based on user data.
Companies targeting the 18-34 age group, which makes up over half of ChatGPT’s audience, should consider early adoption. This could mean lower costs and greater visibility compared to saturated platforms like Google Ads. Early adopters can dominate the space before competition heats up.
While details on ad appearance and pricing remain unclear, familiar auction models and targeting strategies from platforms like Google and Meta may apply. As ChatGPT continues to grow, integrating advertising could be a game-changer for businesses seeking brand awareness, traffic, and sales.
Don’t wait for ads to launch. Leverage OmniSEO to enhance your visibility on ChatGPT today. As organic mentions can drive significant traffic, now is the time to optimize your presence and prepare for the future of advertising.
YouTube Experiments with AI Overviews in Search Results
YouTube is quietly testing a new feature that could reshape the way people find videos: AI Overviews.
This feature, still in its experimental phase, introduces a carousel of AI-selected video highlights directly in the search results. Instead of scrolling through entire video titles or watching full intros, users will see quick, curated clips pulled from relevant videos matching their query.
Why This Matters?
For content creators and brands, this experiment raises a familiar concern.
Just like Google’s AI Overviews on Search have been accused of diverting clicks away from websites, YouTube’s version could potentially impact video views. If the AI summarizes and displays the most useful parts upfront, will users still click through to watch the full content?
How It Works?
When a user types a specific type of query, YouTube’s AI scans its video database to:
- Identify clips it considers highly informative or relevant
- Display these snippets in a carousel format within search results
This means viewers might get what they’re looking for without ever pressing play on the full video.
Currently, the feature is focused on queries related to:
- Product research (e.g., best noise cancelling headphones)
- Travel and local guides (e.g., museums to visit in San Francisco)
Who’s Seeing It?
This isn’t available to everyone yet. Here’s who gets access for now:
- A small group of U.S.-based YouTube Premium members
- Only for some English-language search queries
What’s Next?
YouTube is actively gathering feedback through thumbs-up and thumbs-down buttons. Based on this user input, the company will decide whether to tweak the feature, roll it out more broadly, or possibly even shelve it.
Did You Know?
Google’s introduction of AI Overviews in search has already sparked concern among publishers and SEO professionals. Now, with YouTube exploring a similar path, the question arises: Will AI boost discovery or overshadow original creators?
Are AI Overviews Killing Your Clicks? Ahrefs Thinks So
If you’ve noticed a sudden drop in clicks—even when ranking #1—you’re not imagining things. Ahrefs just ran a deep dive on 300,000 keywords and found something pretty wild:
👉 When an AI Overview shows up in the search results, the click-through rate (CTR) for the top-ranking page drops by 34.5%.
Let that sink in.
Their data compares search performance before and after Google rolled out AI Overviews in the U.S. Here’s what they saw:
In 2024 (pre-AI Overviews), position 1 had a CTR of 0.073
In 2025 (post-rollout), it dropped to 0.026
That’s not just a dip—it’s a nosedive.
📉 Why? Because AI Overviews often answer the user’s question right there on the page. No click needed. It’s like featured snippets, but more aggressive. And while Google claims links inside these Overviews get more clicks… we have no way to verify that. Google doesn’t separate those clicks in Search Console.
The bottom line? If AI Overviews stay the same, this 34.5% drop could just be the beginning.
This might be the moment SEO folks rethink how they win attention—not just rankings.
📊 Full breakdown via Ahrefs: ahrefs.com/blog/ai-o…
Google Drops Organic Result wrt Local Listings
In January 2025, it seems like Google Search has brought a new update. Many call it “January 2025 Local Search Update”.
So, what is this January 2025 Local Search Update all about?
Well, with this update, Google Search has empowered Google Business Profile listings over the website’s organic search results.
For example, say you have a Google Business Profile listing and in that listing’s website field you have added your website’s URL.
Now earlier, both of your website’s URL and Google Business Profile listing were ranking but now Google Search will only rank the GBP listing.
So, if you are doing Local SEO (on website) and GBP optimization for your brand at the same, then it may happen that your organic traffic might degrade for the Local keywords.
The best way to resolve this issue is simply by changing the GBP profile’s URL to a different one if it is the same as the organic search result.