Merchant Center for Agencies: What’s New And How-To Guide
Key Takeaways
- Google launched Merchant Center for Agencies for multi-client work.
- It gives a single view across all client accounts and users.
- Four core areas: All client accounts, Agency overview, Diagnostics, Optimizations.
- You can star up to five priority accounts for quick access.
- A new “click potential” metric helps you rank fixes by impact.
- Agencies can request access via Google’s help form.
Google Business Profile Adds Scheduled Posts Publishing
Key Takeaways
- Google is testing a “Schedule this post” option in GBP.
- The toggle appears in the Post composer for some profiles.
- You can choose a date and time before you publish.
- The test is limited and may change or roll back.
- You can still post manually or use third-party tools.
- Posts show on Search and Maps when they go live.
Google Voice Search Update 2025: The New Era of AI-Driven Speech-to-Retrieval
Key Takeaways
- Google’s new Speech-to-Retrieval (S2R) AI directly interprets voice queries without converting them to text.
- It uses dual neural encoders to match spoken meaning with document context.
- Voice Search 2025 is faster, more accurate, and more conversational than ever.
- SEO strategies must adapt to semantic-level optimization.
- S2R marks a foundational leap toward multimodal, intent-driven search.
Google has officially entered a new era for voice search — one where your spoken words no longer need to be converted into text before results appear. The company’s new Speech-to-Retrieval (S2R) model uses advanced neural networks to understand what you say and directly match it to relevant web content.
Google Search Console’s Crawl Stats Report Missing a Day of Data (Oct 14, 2025)
Key Takeaways
- The Google Search Console (GSC) Crawl Stats report is missing a full day of data — specifically October 14, 2025.
- The data gap appears across all profiles in GSC, pointing to a Google-side issue, not a site-specific problem.
- This glitch is not new: similar one-day data drops occurred in May 2022, February 2022, and November 2021.
- The issue appears to be a reporting error, not a crawl / indexing problem — so no immediate SEO panic needed.
- Site owners should document the anomaly, avoid drawing conclusions from the temporary gap, and monitor for data restoration.
How to Get the Most from the Screaming Frog SEO Spider 23.0 Update
Key Takeaways
- Screaming Frog SEO Spider 23.0 (“Rush Hour”) introduces major improvements including updated Lighthouse/PageSpeed Insights audits, new Ahrefs API v3 integration, crawl retention settings, semantic embedding rules, and better link visualizations.
- The update modernizes data integrations, enhances automation, and simplifies large-scale site management.
- This guide explains how to use each new feature, why it matters, and best practices for teams to maximize the new release.
GA4 Metrics & Dimensions to Track for LLM Optimization
Key Takeaways
- In Google Analytics 4 (GA4), metrics are numeric values and dimensions are descriptive attributes — together they provide the context and quantity you need to track.
- When optimizing systems that involve large language models (LLMs) — such as voice assistants, chatbots, or content-generation tools — you’ll want to align GA4 tracking to the unique user-journeys and conversion-flows of your LLM interface.
- Some GA4 dimensions and metrics are more critical for LLM optimisation: for example engagement time, event count, user cohort retention, custom dimensions that tag “LLM prompt type”, “response length”, “fallback rate”, etc.
- You can and should define custom dimensions/metrics in GA4 to capture the LLM-specific interactions.
- Tracking and analysing the right metrics/dimensions allows you to optimise the LLM’s usage paths, reduce friction, improve conversion (or desired outcomes), and identify where the model or UI might be failing users.