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Which Websites Do AI Cite Most? Insights from Semrush 2025
Key Takeaways
- A 13-week study tracked 230k prompts and 100M+ AI citations.
- In mid-September, ChatGPT cut Reddit and Wikipedia citations fast.
- Yet both still lead ChatGPT’s cited sources after the drop.
- Google’s AI Mode favors Google-owned domains like YouTube and Google Blog.
- Perplexity often cites Reddit, LinkedIn, NIH, Microsoft, and Google.
- After September, PR Newswire, Forbes, and Medium gained on ChatGPT.
- The timing aligned with Google ending the
num=100results trick.
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Report: AI Overviews now appear on 21% of Google searches
Key Takeaways
- AI Overviews (AIO) show on about 21% of Google searches.
- They appear most on long, question-style, informational queries.
- Only a small share shows on news, shopping, and local searches.
- Medical YMYL terms see the highest AIO presence.
- Non-branded queries trigger AIOs almost twice as often as branded ones.
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WordPress 6.9: New Design Tools, Blocks & Editor Upgrades
Key Takeaways
- WordPress 6.9 brings faster editing, new blocks, and cleaner workflows.
- You can add Notes to blocks, hide blocks on the front end, and keep templates when switching themes.
- Command Palette works across the dashboard for quick actions.
- A new Abilities API lays groundwork for safe automation and AI tasks.
- Performance wins include leaner CSS, better caching, and fewer render blockers.
- Final release is scheduled for December 2, 2025.
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Merchant Center for Agencies: What’s New And How-To Guide
Key Takeaways
- Google launched Merchant Center for Agencies for multi-client work.
- It gives a single view across all client accounts and users.
- Four core areas: All client accounts, Agency overview, Diagnostics, Optimizations.
- You can star up to five priority accounts for quick access.
- A new “click potential” metric helps you rank fixes by impact.
- Agencies can request access via Google’s help form.
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Google Business Profile Adds Scheduled Posts Publishing
Key Takeaways
- Google is testing a “Schedule this post” option in GBP.
- The toggle appears in the Post composer for some profiles.
- You can choose a date and time before you publish.
- The test is limited and may change or roll back.
- You can still post manually or use third-party tools.
- Posts show on Search and Maps when they go live.
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Google’s AI Query Groups Arrive In Search Console Insights
Key Takeaways
- Google added Query groups to Search Console Insights.
- AI now clusters similar queries into easy groups.
- You can see Top, Trending up, and Trending down groups.
- Click a group to drill into the full Performance report.
- Rankings don’t change because of this feature.
- The rollout targets properties with high query volume.
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Google Voice Search Update 2025: The New Era of AI-Driven Speech-to-Retrieval
Key Takeaways
- Google’s new Speech-to-Retrieval (S2R) AI directly interprets voice queries without converting them to text.
- It uses dual neural encoders to match spoken meaning with document context.
- Voice Search 2025 is faster, more accurate, and more conversational than ever.
- SEO strategies must adapt to semantic-level optimization.
- S2R marks a foundational leap toward multimodal, intent-driven search.
Google has officially entered a new era for voice search — one where your spoken words no longer need to be converted into text before results appear. The company’s new Speech-to-Retrieval (S2R) model uses advanced neural networks to understand what you say and directly match it to relevant web content.
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ChatGPT Atlas: The AI Browser That Redefines Web Search
Key Takeaways
- OpenAI launches ChatGPT Atlas, a browser built entirely around ChatGPT for macOS users.
- Atlas merges search and AI assistance with unified tabs, live results, and conversational context.
- Agent Mode allows ChatGPT to take actions in the browser — researching, filling forms, or booking tasks.
- Privacy-first design includes granular controls over what ChatGPT can see, remember, or act on.
- Atlas marks a major step toward agentic browsing, blending exploration, productivity, and automation.
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Google AI Mode’s “What to Know” Section: A New Step in AI-Powered Shopping
Key Takeaways
- Google is testing a new AI feature in Google AI Mode called “What to Know.”
- The section provides AI-generated product summaries drawn from user reviews and web sources.
- It appears alongside free product listings, enhancing search results with quick, informative insights.
- The update follows Google’s earlier AI-generated summaries from September 2025, but with new placement and branding.
- The feature aims to improve shopping experiences by surfacing key details directly within AI Mode.
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Google Search Console’s Crawl Stats Report Missing a Day of Data (Oct 14, 2025)
Key Takeaways
- The Google Search Console (GSC) Crawl Stats report is missing a full day of data — specifically October 14, 2025.
- The data gap appears across all profiles in GSC, pointing to a Google-side issue, not a site-specific problem.
- This glitch is not new: similar one-day data drops occurred in May 2022, February 2022, and November 2021.
- The issue appears to be a reporting error, not a crawl / indexing problem — so no immediate SEO panic needed.
- Site owners should document the anomaly, avoid drawing conclusions from the temporary gap, and monitor for data restoration.
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How to Get the Most from the Screaming Frog SEO Spider 23.0 Update
Key Takeaways
- Screaming Frog SEO Spider 23.0 (“Rush Hour”) introduces major improvements including updated Lighthouse/PageSpeed Insights audits, new Ahrefs API v3 integration, crawl retention settings, semantic embedding rules, and better link visualizations.
- The update modernizes data integrations, enhances automation, and simplifies large-scale site management.
- This guide explains how to use each new feature, why it matters, and best practices for teams to maximize the new release.
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GA4 Metrics & Dimensions to Track for LLM Optimization
Key Takeaways
- In Google Analytics 4 (GA4), metrics are numeric values and dimensions are descriptive attributes — together they provide the context and quantity you need to track.
- When optimizing systems that involve large language models (LLMs) — such as voice assistants, chatbots, or content-generation tools — you’ll want to align GA4 tracking to the unique user-journeys and conversion-flows of your LLM interface.
- Some GA4 dimensions and metrics are more critical for LLM optimisation: for example engagement time, event count, user cohort retention, custom dimensions that tag “LLM prompt type”, “response length”, “fallback rate”, etc.
- You can and should define custom dimensions/metrics in GA4 to capture the LLM-specific interactions.
- Tracking and analysing the right metrics/dimensions allows you to optimise the LLM’s usage paths, reduce friction, improve conversion (or desired outcomes), and identify where the model or UI might be failing users.
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The Importance of Markdown Format in LLM Ranking
Key Takeaways
- Markdown plays a vital role in how Large Language Models (LLMs) interpret, rank, and retrieve web content.
- Clean, semantic structure in Markdown enhances both SEO visibility and AI discoverability.
- Proper Markdown formatting ensures better accessibility, readability, and model comprehension for structured data.
- Combining Markdown with schema-driven metadata amplifies your content’s performance across search engines and AI platforms.
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Why Building Communities on Reddit and Quora Important?
Key Takeaways
- Online communities like Reddit and Quora now dominate search visibility and influence purchase decisions more than ever.
- Building authority, not visibility, is the new key to consumer trust and brand longevity.
- Reddit users are among the most skeptical online audiences — but when brands earn their trust, the SEO payoff is long-lasting.
- Quora rewards depth, expertise, and consistency, turning answers into evergreen search assets.
- Authority in online communities amplifies E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and strengthens SEO equity across platforms.
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The Rise of Agentic Commerce: How OpenAI’s Instant Checkout Is Redefining eCommerce
Key Takeaways
- OpenAI’s Instant Checkout allows shoppers to buy directly inside ChatGPT, transforming chat from discovery into a conversion channel.
- Powered by the Agentic Commerce Protocol (ACP) — an open standard connecting AI agents, merchants, and payment systems — this feature marks a major shift toward AI-driven commerce.
- Merchants on Etsy are live now, with Shopify integration coming soon. Others can join by building a product feed and enabling Stripe-based ACP checkout.
- CMOs must pivot from keyword-based SEO to structured data optimization, ensuring every product attribute is complete, accurate, and AI-readable.
- ACP alters attribution and cost structures — marketers pay only when a sale completes, not for clicks or impressions.
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How Google’s AI Overviews Decide What Gets Clicked: Lessons for Content Creators in 2025
Key Takeaways
- Google now upweights content that demonstrates expertise, originality, and human insight while downranking repetitive or low-value output.
- The definition of spam has expanded to include content that lacks a creator’s unique perspective.
- AI Overviews prefer “richer and deeper” content that people actually engage with — not surface-level summaries.
- AI-generated content is not automatically spam, but quality, intent, and usefulness remain the core ranking factors.
- User behavior and engagement patterns actively shape what Google shows, influencing the evolution of search rankings.
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CMS Market Share Trends 2025: WordPress Slips As SaaS Builders Surge
Key Takeaways
- WordPress remains the global leader, powering 43.3% of all websites, but its CMS share dropped from 65.2% (2022) to 60.7% (2025).
- SaaS-based CMS platforms like Shopify, Wix, and Squarespace are rapidly growing, appealing to small and mid-sized businesses seeking simplicity and managed hosting.
- Over 71% of all websites now use a CMS, representing more than 200 million active sites globally.
- Open-source CMSs (e.g., Joomla, Drupal) continue to decline, replaced by SaaS solutions offering faster deployment and lower maintenance.
- Strategic CMS selection now directly impacts SEO, performance, scalability, and overall digital competitiveness.
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How to Join and Earn via Reddit Contributor Program?
Want to turn your Reddit activity into earnings? The Reddit Contributor Program lets eligible Redditors earn cash for contributions like posts, comments, or bots — as long as they hit certain thresholds. In this how-to guide, I’ll walk you through how the program works, how to join, and how to make the most of it?
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Google Pushes AI Mode Through Mobile Notifications
Key Takeaways
- Google is now sending AI Mode notifications on Android devices.
- Tapping them opens AI Mode directly, bypassing regular search results.
- SEO experts believe Google is using this to increase AI Mode adoption.
- Every tap likely counts as a “new query”, boosting engagement metrics.
- The move signals Google’s deeper push toward AI-first search behavior.
SEO professionals are noticing something new — Google is sending push notifications that lead users straight into AI Mode.
Screenshots shared by experts like Glenn Gabe, Sachin Patel, and Anthony Higman show mobile notifications with the AI Mode icon, redirecting users to AI-generated answers instead of traditional results.
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How to Build a Customer Feedback System for Your Business?
Key Takeaways
- A customer feedback system helps collect, analyze, and act on customer opinions.
- It improves loyalty, reduces churn, and builds trust.
- Feedback can be direct (surveys), indirect (reviews), or inferred (behavioral data).
- Clear goals, quick responses, and centralized data make it effective.
- The real power lies in listening, acting, and closing the feedback loop.
Understanding what your customers think is the foundation of great business decisions. A customer feedback system helps you collect, analyze, and act on what your customers are saying — whether through surveys, reviews, or social channels.